
With the Cyber Marketing Conference starting November 15, I thought I’d take a slight detour into the realm of executive coaching. So I called up an old business acquaintance, Brad Smith, Founder of Stellar Insight to...


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Hosted by Lou Covey · news · EN
Unraveling the technology that affects us all but that few of us understand, in a format to give you a basic understanding in the time it takes to drive to and from the grocery store.
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Booking probability
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Guest openness
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Signup to Generate a PitchUnraveling the technology that affects us all but that few of us understand, in a format to give you a basic understanding in the time it takes to drive to and from the grocery store.
Crucial Tech is hosted by Lou Covey. The show has published 280 episodes to date.
Recent episodes include "Episode 13.5 - Connecting the dots in cybersecurity marketing" (29 October 2026, 29 minutes), "Episode 13.4" (23 October 2026, 28 minutes), and "Episode 3.3 - CyberMarketingCon is coming. Be there." (15 October 2026, 17 minutes).
Crucial Tech publishes roughly weekly, with episodes averaging 24 minutes across 280 episodes.
Booking probability for Crucial Tech is 35%, and the host is rated Selective on guests. Crucial Tech requires a Pod Score of 80 or higher. Crucial Tech's contact route on record: public web form.
The strongest fits for Crucial Tech are IT Services & Software Development. Crucial Tech has a news audience.
Lou Covey hosts Crucial Tech, a news podcast with 280 episodes published.
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With the Cyber Marketing Conference starting November 15, I thought I’d take a slight detour into the realm of executive coaching. So I called up an old business acquaintance, Brad Smith, Founder of Stellar Insight to...

Episode #4
The last two episodes have been about imposing the doctrine of reasonable care to the production, distribution and use of AI technology. I also wrote a story about it that posted this week on Cyber Protection Magazine...

I've been a professsional communicator for more than half a century, as a working journalist, a technical editor, a marketing professional, and back to journalism in the course of my career. No subject area has been...

We took a break before launching into Season 13, which should take us to the end of the year, but we have a doozy to start out with. Earlier this week, my cat decided to throwup on our bed in the early morning and by...

Back in May the coding world reeled to the news that a hacking group, using customized AI agents, had breached Github and stolen 3,800 of its internal repositories by a threat actor group tracked as TeamPCP. The attack...

Flock has been in the news recently in a backlash against municipal surveillance, but this technology has been in use for half a century. Why the problem now? We sat down to talk with a city commissioner from Del Ray...

A few months ago the tech world went into a tizzy over Anthropic's announcement that it's latest fronter AI incarnation was finding zero-day vulnerabilities. My BS meter started pinging immediately. A zero-day attack...

It seems the entire cybersecurity industry went on vacation after Blackhat USA last week because every interview I scheduled for this podcast went belly up with cancellations. So at our Monday staff meeting, my EU...

In a world of employment upheaval, job seekers are freely sending out millions of documents containing significant personal information. Whether called CVs or resumes, these documents can be used to impersonate and...

We've been getting an influx of announcements regarding shoulder surfing and technology that protects against it. However, we haven't found a single incident that actually, involved breaking into a device by looking...

Cybersecurity is never more crucial than when it hits home. This past week, my daughter, who runs a small event planning business, was targeted by a phishing exploit known as a Click-Fix, designed to get her to go to a...

It has been a while since we talked with Ian Thorton-Trump, CISO and prognosticator at Inversion6 , so we were happy when he dropped us a note and reminded us of that lack. Boy, was this one a barn burner. Across the...

The idea that humans can be excluded from technology operations has been an aspiration in the AI industry, and that interest is NOT going away. But companies are pushing the idea less and redefining how important humans...

Crucial Tech
Meta is like Hotel California. You can enter but you can't leave. That's the story I hear over and over. It isn't true. I did and have never looked back. The claims that Meta platforms can improve your business, keep...

This week I talked to the good folks at the Digital Citizens Alliance about a report on residential proxies. Say what? Residential proxies? What the heck are those? They are the apps and hardware products people use to...

Back in April, Microsoft released an advisory about phishing gang infiltrating Microsoft Teams meetings. In stunning turn of events, it wasn't a weakness in the Microsoft product but in users turning off or bypassing...

The data broker market is worth half a trillion dollars and growing at a rate of 7.3 percent annually through 2033. That means they don’t care that you want your privacy. They are making too much money selling your...

Episode #8
A public relations firm in the United Kingdom, Whiteoaks International, said the quiet part out loud about cybersecurity marketing: that much of it is fiction if not outright fraudulent. I sat down with the rest of the...

Just to prove that even the most secure practitioners, like your truly, can fall for the “free lunch” offer, I inadvertently signed up for a shady but completely legal “cash back” offer. Not only did I not get any cash...

AT the RSAC Conference this year a new marketing buzzword appeared in several interviews, most particularly DataKrypto and Cy4Data Labs . They are doing important work, but my interviews with them indicate they need to...
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