Crossing the Pond

B2B sales in the UK are worth over £188 billion a year, drawing ambitious companies from around the world - especially North America. But breaking into the UK isn’t simple. Differences in scale, customer behaviour, sales methods, regulation, and media mean success is far from guaranteed, with over 40% of newcomers failing within three years. Crossing the Pond is the go-to podcast for B2B leaders planning or pursuing UK expansion. Hosted by Richard Cook, each episode features candid conversations with executives who’ve made the leap. They share lessons learned, wins, challenges, and practical insight on using earned media to drive awareness, credibility, and growth.

Crossing the Pond is a business podcast hosted by Champion Communications, with 8 episodes on record and a Required Pod Score of 80.

Champion Communications hosts Crossing the Pond, a business show with 8 episodes published.

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  Crossing the Pond

  EP08: Precision, Proof and Peer Referral: The Real Rules of UK B2B Marketing

  Apr 30, 202619 minS0

  <p>Rachel Allen, founder of Bolt from the Blue Copywriting and fractional CMO, joins host Richard Cook to explore what it really takes to market complex B2B services across borders and why so many North American businesses get it wrong when they enter the UK and European market.</p><p> <br></p><p>Rachel shares the origin story behind Bolt from the Blue, built from scratch in Hong Kong with $200 and no work visa, and how nearly 20 years of writing for lawyers, financiers, and medical companies has shaped her approach to communicating with sophisticated, sceptical audiences.</p><p><br><...

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  Crossing the Pond

  EP07: Reinventing the B2B Sales Cycle: Rajan Sodhi on Product-Led Growth That Converts

  Mar 31, 202644 minS0

  <p>In this episode, Richard Cook is joined by Rajan Sodhi, co-founder and CMO of Hyperview, to explore what it takes to scale a B2B technology company in today’s fast-changing landscape.</p><p>Rajan shares the origin story behind Hyperview and how a bold shift to a cloud-native, product-led model helped challenge a traditionally complex and slow-moving industry. He explains why removing friction from the buying process, empowering users, and prioritising customer experience are key to accelerating adoption and growth.</p><p>The conversation also dives into modern B2B marketing challenges, from cutting through digital noise to bu...

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  Crossing the Pond

  EP06: The Power of B2B Podcasting: Bogdan Bratis on Brand Building With Expert Voices

  Jan 19, 202638 minS0

  <p>In this episode, Richard Cook speaks with Bogdan Bratis, a B2B podcast strategist, producer, and host of The Podfiles. Bogdan’s background spans music, audio production, and corporate communications, giving him a distinctive view on how long-form content builds trust and authority.<br></p> Bogdan explains why podcasting has become a strategic communications channel for B2B organisations, how smaller audiences can deliver stronger business outcomes, and why many corporate shows struggle due to weak concepts and poor distribution. He highlights the growing role of AI and SEO in podcast discovery, emphasising that transcripts, repurposed content, and backlinks no...

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  Crossing the Pond

  EP05: From Brand to Buyer: Agnes Psathas on Navigating Global B2B Marketing Today

  Dec 15, 202533 minS0

  <p>In this episode, Richard Cook speaks with Agnes Psathas, VP of Global Marketing for Exclusive Networks. Her career spans automotive, cybersecurity and B2B tech sectors.</p> Agnes shares her perspective on what it truly means to build a “glocal” brand, one strong enough to operate globally while still empowering teams locally. She covers why brand PR is a long-term investment, how B2B buyer behaviour has fundamentally shifted, and why content now starts the customer relationship long before a sales conversation. From the extraordinary value of earned media to the rising influence of AI, Agnes explains how modern mark...

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  Crossing the Pond

  EP04: Brand as a Growth Engine: Alan Edwards on B2B Marketing Strategy That Works

  Nov 16, 202548 minS0

  <p>In this episode, Richard Cook speaks with Alan Edwards, marketing consultant and director with a career spanning IBM, Sun Microsystems, Peer 1, and multiple scale-ups across the B2B tech sectors.<br></p><p > </p><p ><br></p><p >Alan shares his expertise on the importance of brand - often dismissed as a “soft” discipline in B2B - is in fact one of the most powerful growth accelerators . Alan shows how clear brand identity cuts through the noise, even in sales-driven cultures, and why third-party endorsement is the ultimate advantage. </p><p > </p><p ><br></p><p >With anecdotes rang...

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