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Hosted by Colin Gray and Jacob Edgar-Anderson · 🇺🇸 US · EN-GB · 49 episodes
Established thought leaders with verified media credentials.
Creator Craft is all about the nuts and buts behind every creator business. We'll cover the gear and tools you need to run your creator business, and dig into how to stay consistent, how to monetise, and how to start to take your creator business seriously.Join Colin Gray (Founder of Alitu and The Podcast Host, a $1m+ creator business) and Jacob Anderson (Head of Growth at Alitu) as they dig into their experience in running a creator business since 2010.
Colin Gray and Jacob Edgar-Anderson hosts Creator Craft: Tools, Mindset and Workflows for Content Creators, a education show with 49 episodes published.
Feeling stuck in a creative rut? Discover how to transform your low-energy days into productive powerhouses with our latest episode of Creator Toolbox! Join Colin Gray and Jacob Anderson as they dive into practical strat
In this episode, Jacob and I discuss the AI-powered episode Jacob created last week - a fascinating experiment using Eleven Labs to clone his voice. He walks through his entire workflow from capturing voice notes and usi
In this experimental meta-episode, host Jacob explores the complex relationship creators have with AI in 2025. Using his own voice cloned with ElevenLabs, alongside two AI hosts named NotJacob and Eva, the episode examin
In this episode, Matthew and Jacob discuss the telltale signs of an amateur creator mindset and provide practical strategies to overcome these common challenges. Key Insights: 🟢 Writer's Block : Many creators struggle w
In this solo episode, Jacob tackles one of the most common struggles for aspiring creators: how to make the leap from passively consuming content to actively creating it. He shares practical strategies and a 7-day challe
Will Content Sites Still Exist in 5 Years? In this special crossover episode between Creator Craft and Podcraft, Matthew and Jacob dive into a pressing question for all content creators: will content sites still exist in
In this episode, we get into a couple of AI tools which we've been playing with for content creation. We kick things off discussing ChatGPT's updated image generation capabilities, which finally solved the text legibilit
In this episode of Creator Craft, Jacob and I chat about the craft of creating! We kick things off explaining our recent name change from Creator Toolbox to Creator Craft (due to a naming conflict with a newsletter). The
In this solo episode of Creator Toolbox (soon to be Creator Craft), Jacob announces our name change and uses this opportunity to dive deep into the art of naming creative projects. Jacob explains why we're rebranding fro
In this episode of Creator Toolbox, Colin and Jacob share their strategy for growing the podcast over the next 6-12 months. We discuss shifting to a "newsletter-first" approach, where the podcast generates content that t
In this episode, Colin and Jacob dig into two powerful tools for creators: LinkedIn and AI deep research capabilities. Colin shares his recent LinkedIn strategy, revealing how daily posting has drastically improved his e
We kicked off talking about a big change we're making to our annual planning cadence. Instead of following the traditional January-December cycle, we're shifting to a March-February year. Why? Because December-January is
In this episode, Colin and Jacob discuss the " Big Five " content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas are: cost and pric
In this episode, Jacob explores the three major AI assistants and how creators can best leverage each one. Drawing from extensive hands-on experience, he breaks down the unique strengths of Claude, ChatGPT (including the
In this episode, we explore two key tools for creators looking to level up their business: media kits and personal websites. We start by breaking down what goes into an effective media kit - from showcasing your audience
In this episode of Creator Toolbox, hosts Colin and Jacob explore several key topics affecting content creators. Colin kicks things off with a detailed look at his switch from Asana to TickTick for task management, expla
In this episode, we dig into four fantastic tools and strategies for creators. Jacob kicks things off by sharing his pocket-filling discovery of 2023 - the Revolut Ultra plan. This premium bank account is packed with cre
In this special year-end episode, Colin and Jacob reflect on their key learnings from 2024 and share predictions for 2025. They discuss experiences and lessons learned in hiring and team building, the challenges of maint
Struggling with overwhelming projects and not sure where to start, or having a hard time keeping track of your brand's impact? This episode is packed with a set of tools to help you work smart, and let AI do the hard wor
In this video, we dig deep into the mindset and systems that power a ridiculously consistent and long lived podcast. My guest is Matty Lansdowne, from the How Not to Get Sick and Die Podcast, and he shares how he built h
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Creator Craft: Tools, Mindset and Workflows for Content Creators is hosted by Colin Gray and Jacob Edgar-Anderson. The show is categorised under education (business) and has published 49 episodes.
Creator Craft: Tools, Mindset and Workflows for Content Creators has published 49 episodes.
Creator Craft: Tools, Mindset and Workflows for Content Creators regularly covers education, business, entrepreneurship. It sits in the education category, with a business focus.
Creator Craft: Tools, Mindset and Workflows for Content Creators is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Creator Craft: Tools, Mindset and Workflows for Content Creators hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Creator Craft: Tools, Mindset and Workflows for Content Creators average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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