
Episode #54
Cowards Don't Go to Heaven with Eugene Cheong | CO#54
In this conversation, Emil talks with Eugene Cheong about creativity as a lived practice, not just an abstract talent. Eugene shares how his path into advertising, writing, and leadership was shaped by curiosity, reading, football, church, national service, and years of observing human nature. We also explore Eugene’s book Cowards Don't Go to Heaven , which reframes creativity through eight virtues and their opposing vices. The conversation moves from personal development to agency leadership, visual storytelling, and how to build environments where creative people can actually thrive. https://www.eugenecheong.com/book




