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Creating More Than Pretty

Hosted by Deana Uson · business · EN-US

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About this Podcast:

Welcome to Creating More Than Pretty—the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know their work is about more than aesthetics, More than trends, More than what looks good on the surface. Here, we are peeling back the layers of what it looks like to build businesses that feel aligned, sustainable, and deeply fulfilling—while still creating exceptional experiences and meaningful results for the people you serve. Be ready to hear real, unfiltered conversations from professionals who share their wins, lessons and their behind the scenes moments that don't always make it to the public eye. Together, we’ll talk about growth, purpose, and the beauty that comes from building something meaningful — inside and out. Because the work you do creates more than what people see.

Pitch Analysis

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Contact path

Public web form

Booking probability

30%

Guest openness

Selective

80/100
Required Score

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Questions about Creating More Than Pretty

What is Creating More Than Pretty about?

Welcome to Creating More Than Pretty, the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know their work is about more than aesthetics, More than trends, More than what looks good on the surface.

Who hosts Creating More Than Pretty?

Creating More Than Pretty is hosted by Deana Uson. The show has published 51 episodes to date.

What has Creating More Than Pretty covered recently?

Recent episodes include "What is your success in the Sunless Industry actually worth if you’re never allowed to really live your life?" (17 August 2026, 35 minutes), "From Side Hustle To Full Time Mobile Spray Tanning" (3 August 2026, 30 minutes), and "How Personal Growth Becomes Your Greatest Business Strategy- From Service Provider to Visionary CEO" (8 July 2026, 35 minutes).

How often does Creating More Than Pretty publish?

Creating More Than Pretty publishes roughly monthly, with episodes averaging 32 minutes across 51 episodes.

How hard is it to get booked on Creating More Than Pretty?

Booking probability for Creating More Than Pretty is 30%, and the host is rated Selective on guests. Creating More Than Pretty requires a Pod Score of 80 or higher. Creating More Than Pretty's contact route on record: public web form.

Who should pitch Creating More Than Pretty?

The strongest fits for Creating More Than Pretty are Business & Management Consulting and Design Services. Creating More Than Pretty has a business audience.

About the host

Deana Uson hosts Creating More Than Pretty, a business podcast with 51 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #8

    What is your success in the Sunless Industry actually worth if you’re never allowed to really live your life?

    Aug 17, 202635 minS2

    Two minutes before her dad’s funeral, Anna Hollowell is doing what so many service providers have done in a crisis: texting clients to reschedule and trying to keep the business running. That moment cracks everything...

  • Episode #7

    From Side Hustle To Full Time Mobile Spray Tanning

    Aug 3, 202630 minS2

    A flawless spray tan takes minutes. Building a mobile beauty business that can support your life takes years of invisible work, brave choices, and a lot of boundaries. I’m sitting down with Brielle Camiolo, the owner of...

  • Episode #6

    How Personal Growth Becomes Your Greatest Business Strategy- From Service Provider to Visionary CEO

    Jul 8, 202635 minS2

    There comes a point in every entrepreneur's journey when working harder stops producing better results. The business may continue to grow, but if the woman behind it isn't growing too, success can begin to feel...

  • Episode #5

    What Long Term Success in the Sunless Industry really looks like with Jaclyn Cook

    Jun 5, 202632 minS2

    <p>Pretty results are easy to post. The hard part is the life happening behind the scenes while you build them. In this episode I’m joined by Jaclyn Cook, a 20-year spray tan industry veteran and the founder behind...

  • Episode #4

    When Growth Requires Shedding Your Old Self

    Apr 28, 202631 minS2

    <p>Pretty branding can get attention, but it can’t carry you through postpartum hormones, leadership pressure, and the quiet anxiety of wondering if the business still fits. I sit down with serial entrepreneur Sasha...

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  • Episode #3

    What If Alignment Matters More Than Growth

    Mar 20, 202634 minS2

    <p>We talk about what happens when a business looks successful on the outside but feels misaligned on the inside, especially while raising kids and managing multiple brands. Emily shares how systems, boundaries, and...

  • Episode #2

    Introduction-

    Mar 14, 20263 minS2

    <p>The Intro..</p><p>Welcome to Creating More Than Pretty</p>

  • Episode #1

    Creating More Than Pretty- Trailer

    Mar 13, 20261 minS2

    <p>Welcome to <b>Creating More Than Pretty</b>—the podcast for entrepreneurs building beautiful businesses from the inside out.<br/>This is a space for creative professionals who know their work is about more than...

  • Episode #42

    Restructuring a beauty business and creating clear boundaries after having a baby with Emily Stites

    Nov 7, 202237 minS2

    <p>Mama, get ready because you're about to be extremely inspired by my guest Emily, The Brow Fox! She shares that when the pandemic hit and having her second child, she found herself exhausted and in overwhelm while...

  • Episode #41

    Transitioning from Entrepreneur to Momprenuer with Kelly Callaghan.

    Jul 6, 202233 minS2

    <p>In this episode with multi beauty business owner Kelly Callaghan she shares how transitioning from Entrepreneur to Momprenuer has actually made her a better business woman. <br/><br/>As we all know becoming a mom...

  • Episode #40

    The Journey From Homeroom Mom to World Wide Fashion Week Spray Tan Artist with KerI Elliott.

    Jun 20, 202245 minS2

    <p>To some it looks like a glamorous fairy tale! It's often what some starting in the Spray tanning industry dream of. For Keri Elliott of Bronze Me Babyy in Dallas Texas, she'll tell you it is most definitely fun AND...

  • Episode #39

    Sometimes we're killing the game and other times we question why we even work! Real talk with Mistie Collins as a new mom in the Beauty Industry.

    Mar 29, 202243 minS2

    <p>REAL TALK!!!! <br/><br/>My guest, Mistie Collins and I dive DEEP into the real talk on being a new mom in the beauty industry. <br/><br/>As a new mom, who chooses to go to work, we find ourselves constantly...

  • Episode #38

    Finding the determination to succeed after having a child, with Amber Hall.

    Mar 1, 202231 minS2

    <p>My guest, Amber Hall, of @the.beauty.hall, shares her story of finding her drive as a young, single mom. After having her daughter she found that she needed to really reflect on her life. During her self reflection...

  • Episode #37

    Your dreams can't come true unless you have the courage to achieve them. How to achieve your beauty business goals regardless of your age with Toni Thomas.

    Feb 17, 202258 minS2

    <p>Do you have a dream or a goal that you've been holding on to for a LONG time? My guest, Toni Thomas, is sharing her story about her dream to become a New York Fashion Week Makeup Artist and how she achieved it at age...

  • Episode #36

    Learning not to sacrifice time with children, personal health or energy while growing a Med Spa with Holly Tanella.

    Feb 2, 202240 minS2

    <p>In this episode with my guest, Holly Tannella of Boho Med Spa in Texas, shares how she is still figuring out how to balance her beautiful family of 5 and running a very successful Med Spa with her husband...

  • Episode #35

    Going from Marine to Mom Boss in the Beauty Industry with Nakia.

    Oct 12, 202125 minS1

    <p>In this episode you'll meet Nakia @thevirtualskincarecoach & @browtotoe from Hampstead, NC. She is a former marine who decided to pursue a career in the esthetics industry as a mom. She shares how being a marine has...

  • Episode #34

    When the cards fall into the right place and all the stars align, going from employee to salon owner with Heather Souther.

    Jun 30, 202139 minS1

    <p>✨"When the cards fall into the right place and the stars all align" Heather Souther, aka Spray Tan Gun Slinger, shares what it was like to go from employee to salon owner and everything in between! <br/><br/>In this...

  • Episode #33

    Discussing finding your passion through believing and trusting yourself while going through pregnancy and raising a baby with April Blackburn.

    Jun 17, 202129 minS1

    <p>Going through life we are faced with MANY challenges along the way. My guest April Blackburn @masteresthetician101 shares her story of how she got started and why she feels she has been able to flourish as and...

  • Episode #32

    Honoring my Mom.

    Jun 7, 202120 minS1

    <p>In this episode I openly share why I had to press pause on the podcast, the struggles I faced and how I am ready to move forward.<br/><br/> Since publishing my last episode, almost 4 months ago, I have been taking...

  • Episode #31

    Kirsten Goetzelman shares how trying something new, while on her journey in the beauty industry, lead her to her passion.

    Feb 4, 202137 minS1

    <p>Oftentimes when we enter the beauty industry we think we know exactly what we want to do. Other times that "thing" that we thought we wanted to do is not as fulfilling as we envisioned. But as fate would have it, in...

Recent guests

Recent guests on Creating More Than Pretty. Study who booked and why before you pitch.

S

Shonna Dexter

Recreating Rays

E

Emily Stites

The Brow Fox

K

Keri Elliott

Bronze Me Babyy

A

Amber Hall

the.beauty.hall

Best industries to pitch Creating More Than Pretty for

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