Create Smarter

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and...

As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner? That's exactly how 5 Tool Productions has helped the Transportation Sales and Marketing...

When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Marisa discuss event...

Event planning and event production go hand in hand. Sometimes they're treated separately, but they should be thought of as more cohesive elements of an event! Phil, Tyler and Kyle sit down to talk about what the...

Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that.

One of the things that everyone talks about coming off the heels of the Super Bowl isn't just the game itself - it's the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care...

In this podcast, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew...

The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use by Fortune 500...

Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat...

The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed...

This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics.

If there's one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day - and we have some thoughts...

We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every...

Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and...

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you...