Hosted by Champify · 🇺🇸 US · EN · 27 episodes
Established thought leaders with verified media credentials.
If you think outbound is dead, you’re either lying or you’re bad at it.Quotas keep rising, your people are grinding, and the pipeline isn’t growing. It’s an equation that drives you mad. While everyone wants more opportunities, only a few know how to build an outbound culture that delivers.I’m Todd Busler, former VP of Sales, now co-founder of Champify, and I’ve spent my career sharpening how to build a company pipeline that’s self-sufficient. On this show, I’m talking to sales leaders who have cracked the outbound code. They’ve built an outbound culture beyond their SDRs and scaled repeatable systems that drive real pipeline without relying on hacks. We’ll break down the winning plays, processes, and frameworks behind growing that outbound muscle to help you get results faster. No fluff. No hacks. Real strategies from real people who have done it so you can stop guessing and start opening.
Champify hosts Cracking Outbound, a business show with 27 episodes published.
Harry Monkhouse runs global outbound at LastPass, where most people still know them as a password manager. But with 35M+ users and a brand-new B2B product, his team is building a pipeline from scratch, without a strong o
Few people have reshaped an outbound culture quite like Jade Campbell. Now leading mid-market sales at Envoy, she’s spent the last six years building the company’s SDR function, shifting the org from inbound-heavy to out
Few people have observed as many go-to-market strategies as Liam Mulcahy. The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped founders at Unusual Ventures find product-market fit, and has a front-ro
Outbound success doesn’t come from working harder; it comes from focusing smarter. In this conversation with Todd Busler, Scott Peyser discusses how they built systems that keep their operations running smoothly, from pi
Many sales leaders come from quota-carrying roles. Terry Falk started as a corporate lawyer. Now VP of Software Sales at 8am, he oversees a team closing 400 new customers every month. He shares with Todd Busler how legal
Most outbound messaging gets ignored, Reps miss their quota, and the pipeline suffers. Why is this happening? Meredith Chandler, Head of Sales at Aligned, joins Todd Busler to analyze and discuss what it takes to build o
Outdated prospecting playbooks are holding back pipeline growth. Bridget Conneely, Director of NA Business Development at Recorded Future, joins Todd Busler to walk through how her team transitioned from a broad commerci
ChurnZero turned an inbound-heavy team into an outbound machine. Sarah Kiley, Chief Sales Officer at ChurnZero, joins Todd Busler to share how she transformed a historically inbound-heavy sales team into a consistent out
Discipline and ownership are the fuel that drives winning sales teams. Toby Carrington, Chief Business Officer at Seismic, joins Todd Busler to share how leading operations, marketing, and SDRs under one roof has shaped
When you’ve been coached by the best, you carry that torch forward. David Boyle, founding partner at RevCentric Partners, shares how a passion for enablement and a history of working alongside sales legends led him to bu
Brian Hamor, CEO of BuyerExperience, shares how a missing answer in a board meeting sparked the idea for his company. He recounts his transition from pro basketball to startup operator and how he uncovered a major gap in
Rick Kickert, co-founder and CEO of revlogic, joins Todd Busler to share how his time managing million-dollar budgets shaped a radically different approach to sales. Now advising some of the fastest-growing SaaS companie
Kyle Asay, VP of Global Growth Sales at LaunchDarkly, shares how he revamped the company’s outbound motion during his first few quarters. He outlines the territory planning shifts, structural changes, and leadership play
More pipeline doesn’t always mean more revenue. Austin Hitchcock, Senior Director of Account Development at Highspot, joins Todd Busler to reveal how he transformed a global ADR organization from product-market fit to a
Isaiah Crossman, former CRO at Tropic, shares his unique journey from account executive to sales leader, discussing how he led his team through explosive growth. He reflects on the importance of finding the right product
Ryan Heinig, Chief Revenue Officer at 2X, shares his journey from leading top B2B SaaS companies like Qlik and AppDynamics to shaping outbound strategies at a growing tech-enabled services firm. He reveals how he success
Understanding your buyer changes everything. In this episode, Todd Busler sits down with Em Daigle, Founder & Chief Automation Officer at OTTO-MATES, to talk about what it really takes to sell to accounting and finance p
Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data. In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in out
Building a successful sales team goes beyond just numbers. Rob Anderson has built outbound programs at some of the most respected names in SaaS, from scaling Docebo’s SDR engine pre-IPO to shaping enterprise pipeline str
How to lead enablement by fixing what’s actually slowing your team down. In this episode, Todd Busler talks with John Ley, Sr. Director of GTM Strategy & Operations at Brex, about what it really means to make enablement
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Cracking Outbound is hosted by Champify. The show is categorised under business and has published 27 episodes.
Cracking Outbound has published 27 episodes.
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