CPG Trade Spend Podcast

The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.

CPG Trade Spend Podcast is a business podcast hosted by Kyle Barnholt, with 5 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kyle Barnholt hosts CPG Trade Spend Podcast, a business show with 5 episodes published.

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  Episode #5

  Recurring Non-Trade Deductions Are Killing Your Margins (Here's How to Stop Them)

  Aug 20, 202536 minS1

  <p>Recurring non-trade deductions aren’t just an administrative headache—they’re a silent margin killer. If you don’t know what’s causing them, chances are you’re paying for the same mistakes over and over again.</p><p>In this episode of The CPG Trade Spend Podcast, host Kyle Barnholt breaks down why ignoring root causes can cost brands thousands—or even millions—over time, and how the best CPG companies are tackling deductions at the source.</p><p>You’ll learn:</p> The hidden costs of recurring deductions (from logistics fines to spoils and admin fees) A step-by-step frame...

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  Episode #4

  Why Your Promotions Aren't Working (And What to Do About It)

  May 23, 202526 minS1

  <p>Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not measuring ROI the right way. Learn how to calculate true promotional ROI using real data, avoid common traps like deep discounts with no lift, and shift from gut decisions to profit-driving strategy. Kyle also shares a real-world cautionary tale and outlines 10 key metrics every brand should be tracking to optimize trade spend. If you're still copying last year's promo calendar, this one’s for...

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  Episode #4

  Interview with Aaron Barnholt (Cultivate CPG)

  Apr 22, 20251h 1mS1

  <p>In this episode, Kyle sits down with his brother and longtime CPG collaborator, Aaron Barnholt, for a candid, insight-packed conversation on trade spend, distributor strategy, and unlocking the power of shipment data.</p><p>Aaron has worn every hat in the CPG world—from retailer to distributor to brand operator, and now broker at Cultivate CPG—and brings a unique, front-line perspective on what makes emerging brands succeed (or fail) in today’s complex retail environment.</p><p>🔍 What You’ll Learn:</p> Why Shipments + Deductions = The Full Picture of your trade spend strategy How the TrewUp Shipments Dashboard gives brand...

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  Episode #3

  Inefficient Deductions Management: The Silent Margin Killer

  Apr 15, 202547 minS1

  <p>“You can’t manage what you can’t see.” When it comes to deductions, that lack of visibility is quietly draining margin from CPG brands every single day. In this episode, Kyle Barnholt—longtime CPG operator and co-founder of TrewUp—dives deep into the broken processes behind deductions management and why they’re costing more than you think.</p><p>We’ll walk through:</p> Why manual deductions processes are still the norm—and the hidden cost of sticking with them The 10 signs your process needs a serious upgrade A step-by-step playbook to streamline deductions without needing a full ERP overhaul How...

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  Episode #2

  Unlocking Trade Spend Visibility: Stoping Missing Budget & Start Driving Growth

  Mar 19, 202525 minS1

  <p>Did you know that up to 25% of trade spend gets wasted every year due to poor visibility? In this episode of The CPG Trade Spend Podcast, host Kyle Barnholt uncovers the hidden costs of staying in the dark and how you can take control of your trade spend strategy. Learn why trade spend visibility is the key to unlocking better promotions, higher profits, and fewer financial headaches. Kyle shares real-world case studies, the 10 warning signs your organization is flying blind, and one game-changing tip you can apply today to start making every trade dollar count. Tune in now to...

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