Aug 21, 202536 minS1
<p>Recurring non-trade deductions aren’t just an administrative headache—they’re a silent margin killer. If you don’t know what’s causing them, chances are you’re paying for the same mistakes over and over...
business
CPG Trade Spend Podcast
Hosted by Kyle Barnholt · business · EN
About this Podcast:
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.
Pitch Analysis
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Contact path
Verified email
Booking probability
17%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about CPG Trade Spend Podcast
What is CPG Trade Spend Podcast about?
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend.
Who hosts CPG Trade Spend Podcast?
CPG Trade Spend Podcast is hosted by Kyle Barnholt. The show has published 5 episodes to date.
What has CPG Trade Spend Podcast covered recently?
Recent episodes include "Recurring Non-Trade Deductions Are Killing Your Margins (Here's How to Stop Them)" (21 August 2025, 36 minutes), "Why Your Promotions Aren't Working (And What to Do About It)" (23 May 2025, 26 minutes), and "Interview with Aaron Barnholt (Cultivate CPG)" (22 April 2025, 61 minutes).
How often does CPG Trade Spend Podcast publish?
CPG Trade Spend Podcast publishes roughly monthly, with episodes averaging 36 minutes across 5 episodes.
How hard is it to get booked on CPG Trade Spend Podcast?
Booking probability for CPG Trade Spend Podcast is 17%, and the host is rated Selective on guests. CPG Trade Spend Podcast requires a Pod Score of 80 or higher. CPG Trade Spend Podcast's contact route on record: verified email.
Who should pitch CPG Trade Spend Podcast?
The strongest fits for CPG Trade Spend Podcast are Snacks, Coffee & Other Foods and Business & Management Consulting. CPG Trade Spend Podcast has a business audience.
About the host
Kyle Barnholt hosts CPG Trade Spend Podcast, a business podcast with 5 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
May 23, 202526 minS1<p>Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not...
Apr 22, 20251h 1mS1<p>In this episode, Kyle sits down with his brother and longtime CPG collaborator, Aaron Barnholt, for a candid, insight-packed conversation on trade spend, distributor strategy, and unlocking the power of shipment...
- Apr 15, 202547 minS1
<p>“You can’t manage what you can’t see.” When it comes to deductions, that lack of visibility is quietly draining margin from CPG brands every single day. In this episode, Kyle Barnholt—longtime CPG operator and...
- Mar 19, 202525 minS1
<p>Did you know that up to 25% of trade spend gets wasted every year due to poor visibility? In this episode of The CPG Trade Spend Podcast, host Kyle Barnholt uncovers the hidden costs of staying in the dark and how...
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- Mar 4, 202521 minS1
<p>In this debut episode of The CPG Trade Spend Podcast, host Kyle Barnholt is joined by his good friend and TrewUp’s Head of Customer Success, Chris Ondrus. Together, they take a deep dive into the world of trade...
Recent guests
Recent guests on CPG Trade Spend Podcast. Study who booked and why before you pitch.
A
Aaron Barnholt
Cultivate CPG
K
Kyle Barnholt
TrewUp
C
Chris Ondrus
TrewUp
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