arts
Hosted by Scott Oldham · arts · EN-US
"Covering the Spread: Magazine Design for the Next Age," is a discussion of all things related to our favorite medium: magazines. Hosts Scott Oldham and Louanne Welgoss — along with some special guests — explore how magazine design has transformed over the decades, both in print and digital. They tackle the eternal debate of aesthetics vs. functionality, discuss the production process from concept to publication, and uncover the business side of design, including working with brands, advertisers, and the shifting economics of publishing. Listen in to turn the page on what you thought you knew, and reimagine the future of publishing.
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
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Signup to Generate a Pitch"Covering the Spread: Magazine Design for the Next Age," is a discussion of all things related to our favorite medium: magazines. Hosts Scott Oldham and Louanne Welgoss, along with some special guests, explore how magazine design has transformed over the decades, both in print and digital. They tackle the eternal debate of aesthetics vs.
Covering the Spread is hosted by Scott Oldham. The show has published 17 episodes to date.
Recent episodes include "Did You Listen to My Mixtape?" (16 September 2026, 38 minutes), "Tape That Baby to the Wall" (14 July 2026, 33 minutes), and "Tape That Baby to the Wall" (14 July 2026, 33 minutes).
Covering the Spread publishes roughly monthly, with episodes averaging 36 minutes across 17 episodes.
Booking probability for Covering the Spread is 20%, and the host is rated Selective on guests. Covering the Spread requires a Pod Score of 80 or higher. Covering the Spread's contact route on record: verified email.
The strongest fits for Covering the Spread are News, Magazine & Book Publishing and Marketing, Advertising & PR. Covering the Spread has an arts audience.
Scott Oldham hosts Covering the Spread, an arts podcast with 17 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #4
Gen X unite! We finally have a magazine just for us: Geezer, the brainchild of our latest guest, Laura LeBleu. Find out how to launch a magazine when you're old enough to join AARP (but refuse to). And Millennials and...
Episode #3
<p>Louanne and Scott chat with ace photographer Saverio Truglia about the state of editorial photography and how to put together a great shoot, whether you need to put a high-powered executive at ease or just tape up an...
Episode #3
Louanne and Scott chat with ace photographer Saverio Truglia about the state of editorial photography and how to put together a great shoot, whether you need to put a high-powered executive at ease or just tape up an...
Episode #2
<p>Louanne and Scott chat with Scott Jamieson, CEO of Annex Business Media, to find out how a company grows to become Canada's largest B2B publisher — with more than 50 titles. We'll talk acquisitions, advertising and...
Episode #2
Louanne and Scott chat with Scott Jamieson, CEO of Annex Business Media, to find out how a company grows to become Canada's largest B2B publisher — with more than 50 titles. We'll talk acquisitions, advertising and AI...
Episode #1
<p>Can you prove you're not a robot? Now, you can! We're joined by Derek Newton of Verify My Writing and Michelle Jackson of Back Pocket Agency for an in-depth dissection of AI-generated text and why it's good to be a...
Episode #13
<p>We wrap up season 1 of Covering the Spread with a bang: magazine expert Peter Houston breaks down the state of the industry today and answers the question, "What is a 'print pervert?'" Are you one, too?</p>
Episode #12
<p>It has rightly been said that there is an association for everything. Everything. While Louanne and Scott have their experiences with professional associations, they brought it expert Carla Kalogeridis to give...
Episode #11
<p>Printing, paper and postage are the three pricey P's of magazine publishing, but do they have to be expensive? Louanne and Scott get some tips from Rob Schmidt of Royle Printing about how magazine publishers can work...
Episode #10
<p>A sequel that's just as good as the original! Louanne and Scott chat with Megan Wray Schertler of In Real Life Media about ways that independent magazines can position themselves for success (plus a few tips that the...
Episode #9
<p>Nikki Simpson walks us through the creation and operation of the International Magazine Centre, the best friend an independent magazine ever had.</p>
Episode #8
<p>We talk about artificial intelligence: its threats and opportunities, with veteran magazine designer Matthew Lenning.</p>
Episode #7
<p>Erin Peterson of Capstone Communications gives us the inside story of a growing niche in magazine publishing: alumni magazines.</p>
Episode #6
<p> What makes regional magazines different from national and trade magazines? We talk with designer Kelly Martin.</p>
Episode #5
<p> It's a wide-ranging discussion with publishing expert Bo Sacks. When Bo talks, smart people listen.</p>
Episode #4
<p>We talk niche publishing with the Design Director of MIT Sloan Management Review, Steve Traynor.</p>
Episode #3
<p>We continue our discussion with Carol Moskot, as she walks us through her redesign process from Broadview magazine.</p>
Episode #2
<p> Louanne and Scott chat with Creative Director Carol Moskot about the process of redesigning magazines, with stories and advice on best practices (and what NOT to do).</p>
Episode #1
<p> Louanne and Scott talk about their respective histories as magazine designers, highlighting their educations and early career experiences. They also share introductory thoughts on both the current state of magazine...
Recent guests on Covering the Spread. Study who booked and why before you pitch.
online entrepreneur and expert at having financial conversations, Point Loma Nazarene University
Registered Play Therapist, Licensed Professional Counselor, Seminole County Sheriff's Office
Annex Business Media
Verify My Writing
PitchCentric classifies Covering the Spread under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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