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Hosted by David Garfinkel · 🇺🇸 US · EN · 482 episodes
Established thought leaders with verified media credentials.
Copywriting lessons from David Garfinkel
David Garfinkel hosts Copywriters Podcast, a business show with 482 episodes published.
The world of copywriting and ecommerce almost changed forever last September 29, when Open AI launched something called Instant Checkout. This new service was designed to let you seamlessly buy something right from Chat
Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2. Lasker is the one person in history who, more than anyone else, created the foundation for what advertising
Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works. In this episode of the Old Masters Series, we explore the principles that transformed a
Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of Dan
Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results.
Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem. I did last week, and it led to all kinds of crazy thoughts. I was on Twitter/X, and I discovered this post by lesser know
If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this ou
People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like there were no other viab
Think about these two things: First, learning to write copy, and Second, then actually writing it. Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusion , anxiety, and
Today we have the fourth and final installment of our hit Old Masters Series segment, Copywriting 101. We’ll be talking about the last seven fundamentals. And if that little voice in your head is asking, “What the heck a
Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his work is still bring
We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception. I’m seeing the need for a complete mindset shift to survive, thrive and even dominate in copywriting. It
As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 years ago! Caples upda
The future for copywriters and AI is pretty clear: AI will not replace copywriters. But… copywriters who know how to use AI will replace those who don’t. Sounds simple enough. However, once you get into it, you realize u
Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago. This is about copywriting fundamentals. It never hurts to review them, and if you weren’t
Let’s talk about something small. Very small. Small enough that most copywriters are forced tooverlook it, most of the time. Because we’ve all been trained to think in termsof big persuasive assets. The sales letter… the
The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals. The legendary basketball player Michael Jordan put it t
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy. As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tuscan. Dante’s master
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more. And while maybe it’s not fair, it IS real. And it’s important that you know about
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Copywriters Podcast is hosted by David Garfinkel. The show is categorised under business (management) and has published 482 episodes.
Copywriters Podcast has published 482 episodes.
Copywriters Podcast regularly covers business, management, marketing. It sits in the business category, with a management focus.
Copywriters Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Copywriters Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Copywriters Podcast average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Copywriters Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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