Copywriters Podcast

It’s kind of unusual when someone you work with bursts into your office with an urgent problem, and then you proceed to develop a solution to that problem and simplify it over the next 10 years, and then your solution...

It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going to take a...

He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.” Yet most copywriters don’t know much about him, or even who he is. That would be Robert...

Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents. The gargantuan engines of the big yellow buses are getting tuned up or are already tuned up and ready to...

How do you make the transition from having a job to being a freelance copywriter? Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of being a business...

Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen. Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go digging through the...

I was rummaging around on youtube when I came across this video with an outrageous claim: “This book literally teaches you to think like a Harvard lawyer.” My skepticism shot into high gear, but when I watched the...

The world of copywriting and ecommerce almost changed forever last September 29, when Open AI launched something called Instant Checkout. This new service was designed to let you seamlessly buy something right from Chat...

Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2. Lasker is the one person in history who, more than anyone else, created the foundation for what advertising...

Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works. In this episode of the Old Masters Series, we explore the principles that transformed...

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of...

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results...

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem. I did last week, and it led to all kinds of crazy thoughts. I was on Twitter/X, and I discovered this post by lesser...

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this...

People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like there were no other...