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The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now . And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more... Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
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Signup to Generate a PitchCopy And is a business podcast hosted by Unknown Host, with 56 episodes on record and a Required Pod Score of 80.
Unknown Host hosts Copy And, a business show with 56 episodes published.
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Copy And
Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Episode #55
In this episode, Samantha discusses the biggest tells that give away AI written copy, and what to do instead so your writing sounds like you. She got a wave of requests for this one and almost skipped it, since being the copywriter who hates AI feels defensive. Instead, she breaks down ten specific patterns she sees over and over in client copy, from em dash overload to the "it's not X, it's Y" reframe, and gives a fix for each one. Using AI to draft is fine. Knowing what to edit afterward, and why, is what makes copy convert. What You'll Learn What the em dash signals about your copy, and the simple fix (a comma or a period) Why saying "it's not X, it's Y" confuses buyers instead of convincing them How to spot circular restating and rule-of-three listing before readers tune out Why vague -ly intensifiers like "genuinely" and "incredibly" drain your authority on the page How passive voice undercuts your offer, and the exact swap that fixes it Resources Mentioned Copy On Demand membership (currently on waitlist, opening in December): https://www.nomadcopyagency.com/copy-on-demand Sam's Instagram (DM her your questions): https://www.instagram.com/nomad.copy Sam's contact page: https://nomadcopyagency.com/contact Get the Forgotten Launch Emails checklist for $1 with code PODCAST: https://nomadcopyagency.thrivecart.com/launch-emails-checklist Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Episode #54
Episode Summary In this episode, Samantha breaks down what she learned in her marketing degree that no longer holds up for small business owners in 2026. She holds a marketing degree and spent years in corporate sales before becoming a copywriter, and she uses that background to compare textbook strategy with what a solo entrepreneur can pull off with far less time, budget, and data. Samantha covers four ideas from her college training, including long product launch windows, formal market research, separate marketing and sales functions, and constant feedback loops, and explains where each one still applies and where it falls apart when you are running the whole show yourself. This episode is for anyone who feels behind because their marketing does not match what they read in a textbook or saw at a big company. What You'll Learn Why a two to four week product launch timeline can beat the year-long campaigns Samantha was taught in school The one type of market research small business owners should run at least once a year (and why focus groups are not it) How a single piece of marketing content can turn into a sales conversation without you planning it Why feedback forms are one of the biggest advantages small businesses have over big companies What happens when you treat client off-boarding as a data collection opportunity instead of a formality Resources Mentioned Samantha's Instagram, where she posts a short-form series on marketing degree myths: https://www.instagram.com/nomad.copy Previous episode referenced (data-driven marketing decisions): https://www.nomadcopyagency.com/copy-and-podcast/right-message-wrong-timing Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!) Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Episode #53
In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twenty. She walks through the launch timing strategy lessons she pulled from the flop, including why running a promotion the week before Labor Day (with kids heading back to school on wildly different schedules) tanked her conversions even though the offer and messaging were strong. This episode is for anyone who has ever launched something they were sure would sell, watched it underperform, and wondered if the problem was the offer itself. Spoiler: it usually isn't. Key points covered in episode: Why the middle of an open cart period is almost always the slowest stretch of a launch (and why that's normal, not a red flag) How to tell the difference between a messaging problem and a flash sale timing problem The exact questions Samantha asked non-buyers to figure out why they didn't convert Why "everyone loves a Labor Day sale" is a launch myth worth questioning How to turn a low-converting launch into usable data for your next one Resources Mentioned: Flash Sale Workshop: https://nomadcopyagency.thrivecart.com/writingworkshop/ Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!) Launch Strategy support with Samantha: https://tidycal.com/nomadcopy/launch-strategy-session Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Episode #52
In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even opens. She shares the numbers behind why warm waitlists convert so much better than cold traffic, walks through the different types of waitlists you can run, and tells the story of a recent client (a PR coach for authors) who sold 34 spots before and within hours of her cart opening because her waitlist was nurtured the right way. Samantha is writing the copy for these launches as they happen, which means this advice comes straight from campaigns that are converting right now. What You'll Learn Why a warm waitlist can convert at 5 to 15%, while cold list sales often sit at 0.5 to 2% The four types of waitlists you can build (and how to pick the right one for your offer) How one client sold 24 spots before her cart even opened, just by nurturing her waitlist with three emails The two to three week window before launch that makes or breaks your waitlist's buying power Why "set it and forget it" waitlists kill your launch results without you noticing Resources Mentioned Copy On Demand: https://www.nomadcopyagency.com/copy-on-demand Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
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