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Hosted by Unknown Host · 🇺🇸 US · EN-US · 51 episodes
Established thought leaders with verified media credentials.
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now . And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more... Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Unknown Host hosts Copy And, a business show with 51 episodes published.
In this episode, Samantha breaks down story selling, a way to write sales and launch emails that persuade through story instead of argument. She explains why FAQ-style emails ("a lot of you have been asking about X, so h
In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself,
In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their fi
In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email langu
In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her
In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI.
I n this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. So we
In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understa
In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment som
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmatio
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you pu
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterc
In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip awa
In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't mone
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one'
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoi
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories
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Copy And is hosted by Unknown Host. The show is categorised under business (marketing) and has published 51 episodes.
Copy And has published 51 episodes.
Copy And regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Copy And is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Copy And hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Copy And average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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