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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Lucas and Luna sit at a CRO-team desk, two tablets between them showing side-by-side landing page variants. They don't just talk about A/B testing—they walk through actual experiments: the e-commerce checkout flow that lifted conversions by 12% when the CTA button changed from 'Buy Now' to 'Add to Cart', the SaaS pricing page where removing a form field reduced abandonment by 8%. This show is for marketers who want to know not just that a test worked, but why: statistical significance, sample size calculations, the difference between a winning variant and a false positive. Lucas pushes on the numbers—what's a 95% confidence interval really telling you? Luna challenges assumptions about visitor intent, heatmaps, and the psychology of micro-conversions. They dissect landing page structure, form length, headline A/B tests, and the interplay between CRO and SEO. Each episode is a tight, data-dense conversation that leaves you with a specific framework you can apply tomorrow. No fluff, no '
Fexingo hosts Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy, a business show with 107 episodes published.
In this episode, Lucas and Luna dive into a real-world A/B test where changing the label on a single form field from 'Zip Code' to 'Postcode' lifted conversions by 23 percent for a UK-based e-commerce brand. They explore
In this episode, Lucas and Luna explore a counterintuitive CRO win: a travel booking site added a one-second loading animation and saw conversions rise 18 percent. They break down the psychology of perceived effort, the
In episode 131 of Conversion Rate Optimization with Fexingo, Lucas and Luna explore a fascinating CRO case where a single typo on a checkout page lifted conversions by 22 percent. They break down how a seemingly minor er
In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a subtle but powerful CRO tactic: changing the default selected shipping option. They analyze a case study where an ecommerce site te
In this episode, Lucas and Luna dive into a surprising CRO case: a B2B SaaS company added a single tooltip—a tiny question-mark icon next to one form field—and saw conversions jump 26 percent. They unpack why reducing fr
In episode 128 of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a surprising CRO case study: how swapping one typeface lifted conversions 19% for a cash-back browser extension. They break down the t
In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a CRO case where a team switched a dropdown menu's default from 'Select' to the most popular option, lifting conversions by 26 percen
In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna explore a case study where a travel booking site added a subtle countdown timer to its checkout page and saw a 27 percent lift in completed boo
In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into the surprising power of microcopy — the tiny text snippets that guide users through a website. They dissect a real-world case where o
Episode 124 of Conversion Rate Optimization with Fexingo dives into a surprising low-effort win: changing the payment method logos on a checkout page. Lucas and Luna break down a real-world A/B test where a SaaS company
Episode 123 of Conversion Rate Optimization with Fexingo dives into a surprising CRO experiment: a sticky footer bar that persisted as users scrolled. Lucas and Luna break down a real-world test from a B2B SaaS company t
In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a counterintuitive CRO win: how a major e-commerce brand removed the hamburger menu from its mobile site and saw a 28 percent lift in
In this episode, Lucas and Luna dive into a specific CRO case study: how a mid-sized SaaS company lifted conversions by 41 percent simply by adding a single social proof badge to their pricing page. They break down the p
In episode 120 of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a fascinating A/B test where a small e-commerce brand moved its 'Add to Cart' button from below the fold to above it — and saw a 37 pe
Lucas and Luna dive into one of the most surprising CRO experiments of 2026: how a B2B SaaS company lifted trial-to-paid conversion by 33 percent just by changing the button copy from 'Start Free Trial' to 'See If It Wor
In episode 118 of Conversion Rate Optimization with Fexingo, Lucas and Luna explore the counterintuitive power of removing content to boost conversions. They dissect a real-world A/B test where a SaaS company deleted its
Episode 117 of Conversion Rate Optimization with Fexingo. Lucas and Luna explore a counterintuitive CRO win: a B2B SaaS company removed the search bar from its pricing page and saw conversions jump 34 percent. They walk
In episode 116 of Conversion Rate Optimization with Fexingo, Lucas and Luna explore a counterintuitive CRO win: how removing a single decorative hero image lifted conversions 29 percent for a B2B SaaS landing page. They
Episode 115 of Conversion Rate Optimization with Fexingo tells the story of a small e-commerce company that added a single 'Help me choose' button to a product page with multiple variants. Lucas and Luna walk through the
Episode 114 of Conversion Rate Optimization with Fexingo: Lucas and Luna dig into a case where a mid-size e-commerce brand removed its on-site chatbot and saw conversions climb 15 percent. They walk through the data: a h
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Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy has published 107 episodes.
Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy regularly covers business. It sits in the business category.
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Episodes of Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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