
Episode #340
From Rubber Plantations to Off-Road Entrepreneurship with Justin “Aussie” Khoo on Episode 340
Send us Fan Mail In this episode of Conversations with Big Rich , Justin “Aussie” Khoo shares the winding journey that took him from growing up on a Malaysian rubber plantation and swimming competitively in Australia to working in mining, commercial diving, railroading, and the motorcycle industry. Justin talks about discovering his passion for off-roading, adapting to life in the United States, and returning to the trail through vehicle builds, 12-volt installations, and overlanding adventures. He also recalls guiding Australian filmmakers through California’s Rubicon Trail and introducing them to American off-road culture. The conversation then turns to Rugged Revive, the personal-care product Justin and his wife, Kelly, developed for people who spend time outdoors. Inspired by real-world challenges on the trail, Rugged Revive offers an effective way to clean up without a traditional shower. Justin explains how they created the formula, bootstrapped the business, and expanded beyond off-road into hunting, hiking, camping, sports, and other outdoor activities. Along the way, Justin and Big Rich swap stories about Australian wildlife, remote travel, beer, space for off-road toys, and the dream of building a massive garage. Support the show

