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Hosted by Rick Storlie · 🇺🇸 US · EN-US · 200 episodes
Established thought leaders with verified media credentials.
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Rick Storlie hosts Conversations That Convert, a business show with 200 episodes published.
THE 25% UPSELL: HOW OFFERING HOME IMPROVEMENT FINANCING DRIVES LARGER PROJECTS Larry Collins of HFS Home Improvement Loans joins Rick to explain why remodelers who offer financing to customers close bigger, more profitab
YOUR WEBSITE ISN'T DONE JUST BECAUSE IT'S LIVE Alexandre Godinho (A.G.), BLC's lead website developer for 3 years, walks through what actually goes into a construction website that keeps performing after launch, from fir
THE AI ADVANTAGE: COLLEGE CITY VS. THE COMPETITION Jeremy Hussey breaks down how AI in construction search is already sending remodelers real, high-intent leads. THE WAKE-UP MOMENT: → Jeremy's first AI-referred lead: "Wa
Rick and Dru break down how AI search engine optimization is reshaping the building industry. THE BIG SHIFT: → 1 person used to build your website→ Now it takes 4 specialists→ 75%+ of home buyers use zero-click AI search
MacArthur Homes grew online leads 30%, onsite visits 52%, and sales 24% using AI, an OSC, and smart automation. THE REAL NUMBERS: → 42 leads/month in 2025→ 60 leads/month in early 2026→ 70–80% of calls convert to qualifi
STOP CHASING. START SPECIALIZING. Jason Jewison of Personal Pride Porches & Decks shares how niching down from general remodeling to porch and deck specialist changed their leads, revenue, and operations in six months. T
STOP CHASING SMALL TICKETS Michael Willson built Mr. Honey-do into a $2.5M handyman business in Lake Tahoe. Then realized the model was unsustainable. Here's how he rebuilt it around larger remodeling contracts. THE TURN
BREAKING DOWN THE BUYER'S WALL: NEW HOME SALES FOR BUILDERS Roland Nairnsey (nearly four decades in new home sales, author of Mastery of Selling and Mastery of Negotiation) joins Rick Storlie to break down what's actuall
STOP BEING A QUOTE SHOP Ryan Groth from Sales Transformation Group reveals the complete sales training for contractors system that removes founders from sales and builds high-performing teams. THE BRUTAL STATS:→ 50% of s
HIDDEN GEM TO MARKET LEADER IN 13 MONTHS S. Brown Construction: what social media for construction companies looks like when done right. $300K+ design-build remodeler, small market of 100K people. THE PROBLEM:→ Built lux
FROM 0 TO 1,400+ CLICKS IN 5 MONTHS Social media case study: Bathrooms of Charleston competing against cheap one-day bath companies in commoditized market. THE PROBLEM:→ 92 posts = 0 link clicks→ Posting demolition and c
FROM 0 TO 1,400+ CLICKS IN 5 MONTHS Social media case study: Bathrooms of Charleston competing against cheap one-day bath companies in commoditized market. THE PROBLEM:→ 92 posts = 0 link clicks→ Posting demolition and c
CONTRACTOR COACHING SYSTEMS THAT SCALE Danny Kerr from Breakthrough Academy shares proven systems that helped 2,000+ construction companies grow successfully. THE SHIFT YOU MUST MAKE:→ Solo contractor = manage projects→
Paid Estimates for Contractors with Marti Amos Marti reveals paid estimates for contractors strategy: charge $500-$5K upfront instead of free quoting. PAID ESTIMATES RESULTS: Leon (Melbourne): 7 out of 7 deals signed Sta
Construction Accounting: Clean Books with Erin Andrews Erin reveals how construction accounting transforms messy books into confident decisions. GREAT AUNT BERTHA PROBLEM:→ Builders short-cut on bookkeeping→ Friend's mom
Realtor Referrals: $600K+ Pipeline with Brandon Williams Brandon reveals how to build a realtor referral pipeline generating $600K-$800K annually while spending under $500/year. THE NUMBERS: Revenue: $1.2M (2025) From Re
Profitable Construction Business: 3 Habits with Paul Atherton Paul Atherton reveals what separates highly profitable builders from everyone else. HABIT #1: GP PER WEEK METRIC Gross Profit Per Week = Forecasted GP ÷ Weeks
Contractor Coaching: Mindset & Pricing with Brad Huebner from Hammer & Grind Brad reveals the ego suppression, pricing breakthroughs, and stress tests that transform craftsmen into business owners. THE MINDSET TRAP: Brad
Virtual Assistant for Contractors: Chris Fox's $75K Transformation Chris Fox (Fox Construction) reveals how he replaced a $75K office manager with 4 specialized virtual assistants while increasing professionalism dramati
Design Build Contractor: Design as Client Magnet with Will Pritikin from A Forma Will Pritikin reveals how design build contractors use professional design to attract premium clients and eliminate costly field chaos. CON
Ryan Groth
CEO · Sales Transformation Group
1 appearance on this show
Danny Kerr
Managing Partner and Co-Founder · Breakthrough Academy
1 appearance on this show
Brandon Williams
middle school teacher, sneaker head, emcee, firearms instructor, business owner · Bigfoot Contracting
1 appearance on this show
Brad Huebner
Founder · hammerandgrind.com
1 appearance on this show
Chris Fox
Business Development Manager, former Master Electrician · Nottingham University Hospitals
1 appearance on this show
Erin Andrews
Construction Accounting
1 appearance on this show
Will Pritikin
Aforma Design Studio
1 appearance on this show
Derek Isaac
Rapid Results Creator
1 appearance on this show
Rusty Brett
HoundDog
1 appearance on this show
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Conversations That Convert is hosted by Rick Storlie. The show is categorised under business (marketing) and has published 200 episodes.
Conversations That Convert has published 200 episodes.
Conversations That Convert regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Conversations That Convert average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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