business
Hosted by Rick Storlie · business · EN-US · 205 episodes
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
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Contact path
Verified email
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchA conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Conversations That Convert is hosted by Rick Storlie. The show has published 205 episodes to date.
Recent episodes include "THREE JOURNEYS OF BUILDER AND REMODELER GROWTH" (24 September 2026, 61 minutes), "Stop Chasing Leads Automate Your Remodeling Pipeline with Eric Fortenberry from Jobtread" (11 September 2026, 32 minutes), and "Inside the SORCI Report: Benchmarks, Margins, and AI for Custom Builders" (3 September 2026, 53 minutes).
Conversations That Convert publishes roughly weekly, with episodes averaging 42 minutes across 205 episodes.
Booking probability for Conversations That Convert is 36%, and the host is rated Selective on guests. Conversations That Convert requires a Pod Score of 80 or higher. Conversations That Convert's contact route on record: verified email.
The strongest fits for Conversations That Convert are Home Building. Conversations That Convert has a business audience.
Rick Storlie hosts Conversations That Convert, a business show with 205 episodes published.
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Conversations That Convert
Three builders reveal exactly how to grow a construction business, with real margins, real numbers, and no fluff. THE BUILDERS: → Kelly Anderson, Ironwood Custom Builders (Salt Lake City)→ Jason Radford, Radford...
Conversations That Convert
STOP CHASING LEADS Rick Storlie and Eric Fortenberry (founder & CEO of JobTread) reveal how construction CRM software plus Render's LiDAR scanning tech turns a cold lead into a priced budget in under an hour. THE...
Conversations That Convert
Russ Stephens of the Association of Professional Builders breaks down this year's construction industry statistics with Rick. THE MARGIN NUMBERS: → Referral-heavy builders post lower margins, not because of the leads...
Conversations That Convert
THE 25% UPSELL: HOW OFFERING HOME IMPROVEMENT FINANCING DRIVES LARGER PROJECTS Larry Collins of HFS Home Improvement Loans joins Rick to explain why remodelers who offer financing to customers close bigger, more...
Conversations That Convert
YOUR WEBSITE ISN'T DONE JUST BECAUSE IT'S LIVE Alexandre Godinho (A.G.), BLC's lead website developer for 3 years, walks through what actually goes into a construction website that keeps performing after launch, from...
Conversations That Convert
THE AI ADVANTAGE: COLLEGE CITY VS. THE COMPETITION Jeremy Hussey breaks down how AI in construction search is already sending remodelers real, high-intent leads. THE WAKE-UP MOMENT: → Jeremy's first AI-referred lead...
Conversations That Convert
Rick and Dru break down how AI search engine optimization is reshaping the building industry. THE BIG SHIFT: → 1 person used to build your website→ Now it takes 4 specialists→ 75%+ of home buyers use zero-click AI...
Conversations That Convert
MacArthur Homes grew online leads 30%, onsite visits 52%, and sales 24% using AI, an OSC, and smart automation. THE REAL NUMBERS: → 42 leads/month in 2025→ 60 leads/month in early 2026→ 70–80% of calls convert to...
Conversations That Convert
STOP CHASING. START SPECIALIZING. Jason Jewison of Personal Pride Porches & Decks shares how niching down from general remodeling to porch and deck specialist changed their leads, revenue, and operations in six months...
Conversations That Convert
STOP CHASING SMALL TICKETS Michael Willson built Mr. Honey-do into a $2.5M handyman business in Lake Tahoe. Then realized the model was unsustainable. Here's how he rebuilt it around larger remodeling contracts. THE...
Conversations That Convert
BREAKING DOWN THE BUYER'S WALL: NEW HOME SALES FOR BUILDERS Roland Nairnsey (nearly four decades in new home sales, author of Mastery of Selling and Mastery of Negotiation) joins Rick Storlie to break down what's...
Conversations That Convert
<p>STOP BEING A QUOTE SHOP</p><p>Ryan Groth from Sales Transformation Group reveals the complete sales training for contractors system that removes founders from sales and builds high-performing teams.</p><p>THE BRUTAL...
Conversations That Convert
<p>HIDDEN GEM TO MARKET LEADER IN 13 MONTHS</p><p>S. Brown Construction: what social media for construction companies looks like when done right. $300K+ design-build remodeler, small market of 100K people.</p><p>THE...
Conversations That Convert
<p>FROM 0 TO 1,400+ CLICKS IN 5 MONTHS</p><p>Social media case study: Bathrooms of Charleston competing against cheap one-day bath companies in commoditized market.</p><p>THE PROBLEM:→ 92 posts = 0 link clicks→ Posting...
Conversations That Convert
<p>FROM 0 TO 1,400+ CLICKS IN 5 MONTHS</p><p>Social media case study: Bathrooms of Charleston competing against cheap one-day bath companies in commoditized market.</p><p>THE PROBLEM:→ 92 posts = 0 link clicks→ Posting...
Conversations That Convert
<p>CONTRACTOR COACHING SYSTEMS THAT SCALE</p><p>Danny Kerr from Breakthrough Academy shares proven systems that helped 2,000+ construction companies grow successfully.</p><p>THE SHIFT YOU MUST MAKE:→ Solo contractor =...
Conversations That Convert
<p>Paid Estimates for Contractors with Marti Amos</p><p>Marti reveals paid estimates for contractors strategy: charge $500-$5K upfront instead of free quoting.</p><p>PAID ESTIMATES RESULTS:</p><p>Leon...
Conversations That Convert
<p>Construction Accounting: Clean Books with Erin Andrews</p><p>Erin reveals how construction accounting transforms messy books into confident decisions.</p><p>GREAT AUNT BERTHA PROBLEM:→ Builders short-cut on...
Conversations That Convert
<p></p><p>Realtor Referrals: $600K+ Pipeline with Brandon Williams</p><p><br></p><p>Brandon reveals how to build a realtor referral pipeline generating $600K-$800K annually while spending under...
Conversations That Convert
<p>Profitable Construction Business: 3 Habits with Paul Atherton</p><p><br></p><p>Paul Atherton reveals what separates highly profitable builders from everyone else.</p><p><br></p><p>HABIT #1: GP PER WEEK...
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