Hosted by Nicole Michaelis · 🇺🇸 US · EN · 76 episodes
Established thought leaders with verified media credentials.
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Nicole Michaelis hosts Content Rookie, a arts show with 76 episodes published.
Episode 76: Creating and maintaining Writer.md A candid episode about how I built Writer.md. What I started off with, who I involved, how I tested, how it works, and how we govern it. A general reflection on building for
Episode 75: How Content Designers are impacting AI (and vice versa) Wow, things are moving fast right now. Some content designers are developing totally new skills, while others are trying out different tools or just try
Episode 74: Develop tone and voice that stick How do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now ther
Episode 73: Psst, content design is about to have a major moment In 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design. I truly believe content design is abo
Episode 72: 10+ years into a content career Between the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing
Episode 71: How a content design team works - Meet Miro's content designers Welcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk t
Episode 70: Content Design with care - for users and ourselves In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge,
Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel sha
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him
Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content d
Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, serial commas, or the future of AI on social media? My guest Bill Kurland and I be
Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I
Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of
Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writi
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems
Episode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why. Read my art
Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be diffi
Episode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that
Episode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help y
Episode 57: Why I no longer believe in Content Design v 2.0 A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about m
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Content Rookie has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their arts audience.
Content Rookie is hosted by Nicole Michaelis. The show is categorised under arts (design) and has published 76 episodes.
Content Rookie has published 76 episodes.
Content Rookie regularly covers arts, design. It sits in the arts category, with a design focus.
Content Rookie is accessible for guests with genuine arts expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Content Rookie hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Content Rookie average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Content Rookie's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 4 days ago.
