Connected Thinking

Bringing you standout voices from the world of marketing to unpack what’s trending, what’s shifting, and what’s coming next. We're taking you behind the scenes of some of the world's most iconic brands, giving you unfiltered access to leaders that are shaping the future of influencer, social, and culture. Brought to you by SEEN Connects.

Connected Thinking is a business podcast hosted by SEEN Connects, with 16 episodes on record and a Required Pod Score of 80.

SEEN Connects hosts Connected Thinking, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Scaling a Challenger Brand, Consumer Insights & IRL events | Free Soul

  Sep 7, 202624 minS2

  In this episode of Connected Thinking, we're joined by Lucy Murray , Brand Director at Free Soul . Lucy has been part of Free Soul’s journey for the past five years, from its early days as a three-person team through its growth across Amazon, TikTok Shop and retail. Today, she oversees social, creative, partnerships and TikTok Shop, giving her a unique perspective on how challenger brands can grow while keeping their community at the centre. We're chatting about: → How ownership shapes the way the brand empowers its community → Measuring the impact of brand events beyond attendance and reach → Brand learnings from co-creating with consumers → The different strategies needed to drive numbers vs build brand advocacy Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next... Subscribe For More | SEEN Connects

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  Episode #5

  Cultural Relevance, Strategic Advocacy & Adding Value to Communities | Rimmel London

  Aug 13, 202623 minS2

  In this episode of Connected Thinking, we're joined by Davina Kumal , Global Director of PR, Influencer Marketing & Advocacy at Rimmel London . With over 15 years' experience leading global strategies for brands including Morphe Cosmetics, r.e.m. beauty by Ariana Grande and Jaclyn Hill Cosmetics, Davina shares her perspective on culture, community, maintaining agility and staying relevant in today's landscape. We're chatting about: → How Rimmel brings a startup mindset to a heritage brand → What brands get wrong about cultural relevance → Why Rimmel evolved its iconic tagline from "Live the London Look" to "Live Your London Look" → How advocacy teams are becoming the most strategically important function Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next..

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  Episode #6

  Building Cultural Relevance for a Legacy Beauty Brand | Urban Decay

  Jul 3, 202629 minS2

  In this episode of Connected Thinking, we're joined by Caner Daywood , Senior Advocacy Manager at L'Oréal Luxe for Urban Decay & IT Cosmetics . Having led global content and influencer campaigns for brands including Charlotte Tilbury, Fenty Beauty, Tommy Hilfiger and Cartier, Caner shares his perspective on what it takes to build culturally relevant beauty brands today. We're chatting about: → How Urban Decay gave a cult favourite a creator-first comeback → What today's beauty consumers expect from brands → Why creating cultural moments beats chasing trends

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  Episode #5

  Why B2B Marketing Is Starting to Look More Like B2C | Canon

  May 21, 202628 minS2

  <p>In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets.<br/><br/>We're chatting about:<br/><br/>→ Why Canon has shifted away from a campaign-first mindset<br/>→ Building a consistent brand identity across multiple platforms<br/>→ The future structure of social teams within brands<br/>→ Why creators and storytelling are reshaping “traditional” B2B marketing<br/><br/>Plus, plenty of thoughts on social strategy, audience behaviour and how brands c...

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  Episode #4

  Community-Led Marketing, Marginalised Voices & Brand Loyalty | Gaysians

  May 14, 202628 minS2

  <p>In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist.<br/><br/>From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building.<br/><br/>As brands continue investing in community-led marketing, our conversation explores what genuine community-building looks like, why marginalised groups drive culture, and how brands can create more meaningful, long-term impact through representation.<br/><br/>Stay tuned for more episodes of Connected Thinking, our...

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