Episode #1
Your hair, it's everywhere
Jul 27, 202619 minS1
<p>Love emo music? Want to improve your marketing? Look no further - siblings Sarah and Sam Hillifer chat about managing messy data pipelines and making smarter marketing decisions, all while tying it to the line of a favourite emo song. Whether you're a nonprofit, small business, or data enthusiast, this episode offers practical tips to improve your data health and marketing precision.<br /><br />Main topics:</p>The challenge of tangled data sources and the importance of a single source of truthStrategies for maintaining consistent naming, unique identifiers, and data integrityHow to detect data pipeline issues early with built-in...
