
As part of a mini series, I am looking at communicating complex topics, and I am starting with a book I read recently on holiday, recommneded by my 80 year old dad who provided IT systems for banks for many, many years...


business
Hosted by Emma Drake · business · EN
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchWelcome to the Communication Strategy That Works podcast.
Communication Strategy That Works is hosted by Emma Drake. The show has published 180 episodes to date.
Recent episodes include "Ep 179. Banking on It: What Starling taught me about communicating innovation" (24 September 2026, 9 minutes), "Ep 178. Why Long-Form Content Wins in an Age of Short Attention Spans" (24 June 2026, 10 minutes), and "The New Attention Economy: How 2026 Algorithms Decide What Gets Seen" (13 March 2026, 13 minutes).
Communication Strategy That Works publishes roughly every few months, with episodes averaging 13 minutes across 180 episodes.
Booking probability for Communication Strategy That Works is 35%, and the host is rated Selective on guests. Communication Strategy That Works requires a Pod Score of 80 or higher. Communication Strategy That Works's contact route on record: verified email.
The strongest fits for Communication Strategy That Works are Marketing, Advertising & PR. Communication Strategy That Works has a business audience.
Emma Drake hosts Communication Strategy That Works, a business podcast with 180 episodes published.
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As part of a mini series, I am looking at communicating complex topics, and I am starting with a book I read recently on holiday, recommneded by my 80 year old dad who provided IT systems for banks for many, many years...

𝐴𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛, 𝐴𝑙𝑔𝑜𝑟𝑖𝑡ℎ𝑚𝑠 & 𝐹𝑜𝑟𝑚𝑎𝑡𝑠 𝑆𝑒𝑟𝑖𝑒𝑠 - 𝐸𝑝𝑖𝑠𝑜𝑑𝑒 3 Welcome to the final part in the series. Why are newsletters growing? Why are podcasts continuing to thrive? Why are people...

<p >𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏, 𝑨𝒍𝒈𝒐𝒓𝒊𝒕𝒉𝒎𝒔 & 𝑭𝒐𝒓𝒎𝒂𝒕𝒔 - Episode 2</p> <p >In the last episode, I looked at why some ideas stick by reviewing 𝑀𝑎𝑑𝑒 𝑡𝑜 𝑆𝑡𝑖𝑐𝑘. It gave us a powerful reminder: clear...

<p >I am kicking off the 2026 podcast with a new series where I'm exploring what it really takes to communicate well in 2026. Attention, Algorithms & Formats is a three-episode series and your guide to crafting messages...

<p >Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration.</p> <p >We've taken a little time to reset and rethink what this show could...

<p >This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility...

<p >I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month.</p> <p >In our discussion, Helen talked about the...

<p >Today, I'm joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA Dare Awards 2024 and invited to speak...

<p >Welcome back to the final episode in February's productivity series. </p> <p >Today, I want to share how I've tried to transform my workspace into a mindful environment that boosts efficiency using a couple of...

Episode #170
<p >With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead. </p> <p >If you've been waiting for the right moment to shake...

<p >Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever found yourself caught in an endless loop of worry, anxiety, and...

Episode #168
<p>As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace.</p> <p>For PR and marketing professionals, staying ahead of trends while effectively connecting with audiences...

<p >As we dive into 2025, I know how challenging it can feel to keep pace with the constant changes in communication and PR. The rapid shifts in technology, platforms, and audience expectations can sometimes feel...

Episode #166
<p >As a new year approaches, there's no better time to start something fresh and exciting. 2025 is the year to take that idea you've been mulling over and turn it into something meaningful — something that connects...

<p >If there's one thing I'm truly passionate about, it's the built environment. I believe that developments aren't just about bricks and mortar—they're about creating spaces where people feel at home, where communities...

<p >Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode</p> <p >In today's fast-paced world, it's easy to feel like there's never enough time to step back and invest in learning. But here's the...

<p >Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the...

<p >I've worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don't get me wrong this is essential for a startup, but...

Episode #161
<p >I wanted to conclude September's focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client...

<p >I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I've seen firsthand how vital it is to identify and...
Recent guests on Communication Strategy That Works. Study who booked and why before you pitch.
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