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business
Hosted by Tommaso Corso · business · IT · 10 episodes
Pillole di ricerca scientifica su comunicazione e marketing per sfatare il mito che la comunicazione è una scienza delle merendine.
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Contact path
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Booking probability
18%
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Signup to Generate a PitchCommunication Snack is a business podcast hosted by Tommaso Corso, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Tommaso Corso hosts Communication Snack, a business show with 10 episodes published.
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Communication Snack
Ripetiamo dalle basi e usiamo la ricerca scientifica per fare chiarezza su due concetti fondamentali spesso visti come opposti. Spoiler: la realtà è molto più complessa.
Communication Snack
Le mascotte stanno vivendo un ritorno nel mondo del marketing e del branding. Ora tutti ne parlano, ma siamo sicuri che abbiano veramente smesso di funzionare? Forse ci siamo persi nel rendere le identità visive contemporanee e minimal e non abbiamo studiato abbastanza la scienza. In questo snack rimediamo!
Communication Snack
Le personalizzazioni non informative all'interno di DEM e Newsletter funzionano davvero? Un argomento dibattuto e sempre in evoluzione. In questa puntata vi presento uno studio che dice: sì, le personalizzazioni funzionano. Mentre scrivo, però, nuovi studi stanno dimostrando il contrario... La bellezza della scienza. Stay tuned per un aggiornamento!
Communication Snack
In questo snack, una ricerca sul campo nel settore automobilistico ci ricorda l’importanza di considerare il marketing come una disciplina integrata. Il focus sulla singola P delle Promozione riduce enormemente l’efficacia delle strategie. Fonte: https://doi.org/10.62383/studi.v2i3.588
Communication Snack
Facciamo chiarezza su uno dei bias più conosciuti nel marketing. Perché si parla di effetto esca? Come mai compriamo sempre i popcorn che costano di più? Anche in questo snack, le risposte ce le dà la ricerca scientifica. Fonte: Devine S, Goulding J, Harvey J, Skatova A, Otto AR. How decoy options ferment choice biases in real-world consumer decision-making. NPJ Sci Learn. 2025 Aug 22;10(1):60.
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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