Commercial Real Estate Pro Network
BIGGEST RISK with David Dean
J Darrin Gross I'd like to ask you, David Dean, what is the BIGGEST RISK? David Dean Biggest risk, in my opinion, is an organization that ultimately doesn't understand itself with it, and and and and that's kind of the biggest theme thing around my book is to help create awareness around risk. So, as a leader, you only have you have accumulated information on how you're behaving in an organization. Things are presented, you know, put together in ways, and you're presented information in a certain manner with that. You don't understand everything that's going on, and and rightfully, that's very difficult to do, you know, almost nearly impossible with this. But you also have to recognize there's a lot of things you don't understand on how your business works and how it's occurring, and so that that undocumented behavior that you do as an organization tells a lot of reveals a lot of things that are gaps, issues, problems, and that introduces a lot of risk around it. So when you're a lot of times when leaders make decisions around things, they only have a portion of the picture with it, and so you are accepting risk by only having a portion of that picture with it, and and so that's the other thing is like, if you recognize that and you move forward with that, you know what are the consequences, you know, down the line relating to some of those decisions on it, and and it's kind of like that example. I'll use AI's really great example. Here are companies that have laid off people with AI replacement, and then six months go by, and they're like, "Oh no, everything's falling apart. You know, with it, we can't do the things that we do. We need to hire all these people back. That's a really good, solid example of not understanding what everyone does and why we hire people to begin with on it, and you kind of accepted that risk. So the better you can understand your organization and use AI to help you do that, the better you are going to be in the long run to avoid any kind of downstream risks in your organization. https://www.davidchristopherdean.com/