
Episode #5
EP05 | How Sustainable is Fashion Upcycling - with Dr. Luca Coscieme
<p>Culture & Society | Upcycling carries a quiet assumption: that using what already exists is automatically "sustainable by design." In this episode, Angie sits down with Dr. Luca Coscieme, Programme Lead for Sustainable Lifestyles at the Hot or Cool Institute, to see what the actual research says — also in light of the EU's incoming Green Claims Directive.</p><p>They talk about what "impact" really means beyond a single number or technical jargon — its systemic nature, the role advertising and social norms play, the myth of "consumer choice," and what a fair, honest way to measure an upcycler's own impact could actu...

