Coffee with Carma

<p>Coffee with Carma | Episode 456</p><p>You meant to leverage your book this week, and somehow it’s already Wednesday. In this episode, I share three simple ways you can start turning your book into content today...

<p>Coffee with Carma | Episode 455</p><p>If your book isn’t attracting the clients or opportunities you hoped for, listen up. Before you blame the book, consider this. In this episode, I share five key principles. These...

<p>(Inspired by The Right Stuff)</p><p>Coffee with Carma | Episode 454</p><p>The astronauts who made it into space were not the ones who sat back and let NASA run the mission. They fought to keep their hands on the...

<p>Coffee with Carma | Episode 453</p><p>If your book marketing feels stuck, you might think the answer is starting over with a brand new plan. But in this episode, I walk you through a different approach. Instead, read...

<p>Coffee with Carma | Episode 452</p><p>If I’ve learned one thing from years of marketing my books, it’s that doing more is rarely the answer. In this episode of Coffee with Carma, I share five principles around the...

<p>Coffee with Carma | Episode 451</p><p>In this episode, I draw three surprisingly sharp book-marketing lessons from Our Man Flint. This 1966 spy spoof was the predecessor to both Austin Powers and The Incredibles...

<p>Coffee with Carma | Episode 450</p><p>Does book marketing feel like 100 moving pieces with no clear starting point? You’re not confused. You’re just missing a framework. In this episode, I walk you through three...

<p>Coffee with Carma | Episode 449</p><p>Most authors I talk with aren’t struggling because they haven’t tried hard enough. They’re struggling because nobody ever gave them the right blueprint. In this episode, I walk...

<p>Coffee with Carma | Episode 448</p><p>I used to think “if you build it, they will come” was just a movie line. Then I watched it sink one expert author after another. In this episode of Coffee with Carma, I borrow...

<p>Coffee with Carma | Episode 447</p><p>If my book marketing isn’t converting, the first thing I check isn’t my budget or my platform. It’s my message. In this episode of Coffee with Carma, I walk you through three...

<p>Coffee with Carma | Episode 446</p><p>If your book isn’t doing what you hoped, it’s tempting to blame the book itself. But what if the problem is something else entirely? In this episode, I share five key principles...

<p>Coffee with Carma | Episode 445</p><p>If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore the 2,000-year-old myth of Sisyphus. It shows that...

<p>Coffee with Carma | Episode 444</p><p>You know that one book marketing task that keeps rolling from this week to next week to the week after that? I’m talking about the one that’s been on your list so long it...

<p>If your book marketing keeps stalling no matter how hard you try, the problem probably isn’t your effort. It’s more likely a missing layer that most authors never address. In this episode, I share five key principles...

<p>In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk...