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Hosted by Clay Vaughan & Luke Frazier · 🇺🇸 US · EN-US · 31 episodes
Established thought leaders with verified media credentials.
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered. Tune in, and learn how to: 1 - Devel
Clay Vaughan & Luke Frazier hosts Coffee & Conversion, a business show with 31 episodes published.
Marketing trends come and go, but not every popular idea deserves to be followed. In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the marketing concepts businesses often feel pressured to ac
Welcome back to another episode of Coffee and Conversions, where we talk marketing, sales, revenue growth, and how to build a business that actually converts. In this episode, we break down why sales scripts matter and h
Welcome back to another episode of Coffee and Conversions, where we talk marketing, revenue growth, business growth, and lead conversions, with a little bit of coffee mixed in. In this episode, we break down one of the m
Welcome back to another episode of Coffee and Conversion ☕ Today, we’re breaking down one of the biggest misconceptions in business: revenue vs profit. Too many business owners are chasing big numbers, celebrating millio
AI is one of the most powerful tools in business today, but it is also one of the most misunderstood. In this episode of Coffee and Conversion, Clay and Luke break down how to actually use AI in your marketing and sales
Everyone talks about hustle. Almost no one talks about rest. In this episode of Coffee and Conversions, Clay and Luke break down why rest is not the opposite of hustle. It is what makes it sustainable. From burnout and b
Most sales teams think they have a sales problem. They don’t. They have a trust problem. In this episode of Coffee and Conversion, Clay and Luke break down the real reason deals don’t close, and it has nothing to do with
AI is changing the way businesses create content, but it is not about replacing strategy. It is about accelerating it. In this episode of Coffee and Conversion , Clay and Luke walk through building a live website in minu
Welcome back to Season 3 of Coffee & Conversion. In this episode, Clay and Luke unpack one of the biggest shifts happening in business growth right now: the move from traditional agencies and full-time executives to Frac
Welcome to Season 3 of Coffee & Conversion . In this kickoff episode, Clay and Luke unpack one of the most overlooked competitive advantages in business today: hospitality. In a world focused on automation, efficiency, a
Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of
Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the
What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos complet
Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of U nreasonable Hospitality and why it’s not just fo
What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in
Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performanc
That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the ho
Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I act
We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and wh
We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why
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Coffee & Conversion is hosted by Clay Vaughan & Luke Frazier. The show is categorised under business (marketing) and has published 31 episodes.
Coffee & Conversion has published 31 episodes.
Coffee & Conversion regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Coffee & Conversion is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Coffee & Conversion hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Coffee & Conversion average 15 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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