Hosted by Gonto and Hank · 🇺🇸 US · EN · 50 episodes
Established thought leaders with verified media credentials.
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools
Gonto and Hank hosts Code to Market, a business show with 50 episodes published.
Episode 50 is all about practical AI use cases for marketers. Hank shares the first AI-powered marketing tool he's built that actually changed how his team works: a Slack bot that analyzes event and customer data, identi
Plus GitHub is losing trust and thoughts on side events billboards.
Cursor quietly racks up 8M+ views with dev content on Facebook, while everyone else is still stuck posting for Twitter clout. Meanwhile, teams are rapidly building internal AI tools, keeping systems of record but replaci
Executives overreacting publicly can backfire, especially when intent is misunderstood, while thoughtful follow-ups and apologies can actually strengthen perception. Replit’s polished launch shows that high production al
Which side benefitted more from Cloudflare’s “slop fork” of Next.js and the attention war with Vercel. Also, Raycast’s standout Glaze launch, Resend’s smart migration tooling, clever partner marketing plays that turn pro
Episode 45 of Code to Market covers three very different marketing lessons from the dev world:• A bizarre launch from Taalas that broke some “best practices” on Twitter… and still pulled 4M views.• The HubSpot / OpenCode
Claude took a direct shot at OpenAI before the Super Bowl. OpenAI responded with an essay (weak!). We break down why the best marketing rattles competitors into reacting, what Claude got right with counter-positioning, w
A $260 DIY CMS sparked debate on Twitter last month. Hank and Gonto break down Lee Robinson’s (Cursor) post, Sanity’s response, and why both sides actually won from a marketing perspective. They dig into the gap between
Most sales & marketing people hate my email drafts. Because I'm not writing for them; I write for developers. I crafted & tested these drafts for the last decade specifically to get enterprise pipeline from developers in
A quick review of a few post-unsubscribe pages and ideas to improve yours
In Episode 40, we break down two big announcements this week and why one absolutely outperformed the other. Cloudflare’s Replicate acquisition vs. RunLayer’s launch and fundraise: clarity, positioning, what’s-in-it-for-m
A startup spent half its preseed on a Nordic sauna office and turned it into pure rage bait. We break down why attention without a real product or halfway decent website is a waste, and how to time fundraise announcement
From AI-generated badges to algorithm-killing YouTube settings, Vercel’s events were full of lessons. We talk about the rise of dual-event strategies, why practice still matters, and how conferences became brand design i
Ramp nailed it. Clay made a polarizing play. Cluely is failing. Branding is the sum of your campaigns and positioning and critical to both getting the right attention and keeping it. From Ramp’s genius Office stunt to Cl
Framework turned one broke developer’s tweet into millions of impressions in a masterclass in generous marketing. From there, Hank and Gonto dive into why DevRel never really died, how influencer fatigue is pushing every
A fast tour of “zags” that earn attention and still drive understanding. We break down PostHog’s playful desktop motif, PlanetScale’s crisp text-first launch page, why Tempo’s eye candy misses the mark, and a scrappy dir
editors note: this was recorded a few weeks before rauchg's real drama with his Israel tweet... we might get to that (subscribe!)Hank and Gonto break down a week of developer-world drama, from DHH’s RailsWorld keynote an
Why ignoring best practices works, and why launches only matter if the product sticks.Paul Klein IV, CEO of Browserbase, on growing with launch videos, planes over OpenAI, no dark mode, and red CTA buttons.
What does a second-time founder consider ESSENTIAL for taking his product to market and running his startup, Browserbase?
Cloudflare vs Perplexity heats up, and Browserbase gets pulled into the fight. We dig into Perplexity’s shaky defense, the counter-positioning angle they missed, and why people don’t fully trust either side. Browserbase
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Code to Market is hosted by Gonto and Hank. The show is categorised under business (marketing) and has published 50 episodes.
Code to Market has published 50 episodes.
Code to Market regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Code to Market average 19 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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