
Episode #1
It’s Really Not About The Coach
We sat down with Joey Wright, a coach with an extraordinary résumé, to talk about why, despite all the accolades, coaching isn’t actually about the coach. With more than two decades of experience across the NBL, Europe and player development, Joey has seen just about every version of the coaching journey. But his philosophy keeps coming back to one fundamental idea: the coach is there to help players achieve their goals. We talk about creating a vision of success, changing the language around what players believe they can achieve, and holding players to a higher standard while still being someone they can trust. Joey also shares his approach to player development, shot selection and giving players room to think, make mistakes and learn. Failure is a particularly important part of that process. At Shoot HQ, Joey encourages players to push themselves to the point where they might fail because, as he puts it, “the fixing is in the failure.” From juniors through to professional players, Joey believes the fundamentals of good coaching remain the same: understand the player, identify what they need to improve, set the direction, and then hold them accountable for doing the work. It’s a fascinating conversation about coaching with purpose, developing thinkers and remembering who the coach is actually there for. For more information about ShootHQ, click here .




