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Hosted by Ant Hodges · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Field notes and insights from a Fractional CMO in the modern marketing world. www.cmofieldnotes.com
Ant Hodges hosts CMO Field Notes with Ant Hodges, a business show with 21 episodes published.
Welcome to another episode of CMO Field Notes. My name is Ant Hodges. I’m a fractional CMO, and I work with clients, both large and small, who are looking to have definitive marketing leadership in play in their business
Most founders, CEOs and business owners that I speak to aren’t short of marketing information. In fact, they’re drowning in it. And everyone seems to be an AI expert, because they live on their ChatGPT or Claude tab on t
My focus is on one thing, one thing only, simplification, and when we simplify, we streamline things. Part of the first job that I do is I look at how we connect the marketing activity to revenue, because it has to be li
I was in a boardroom a few months ago, sat on a quarterly review meeting with a business I’d been advising. The CFO, quite a calm guy, no drama, asked the CMO one question “What’s the cost of acquiring a customer this qu
I’ve just come off a call with a client. And it’s kind of one of those calls that you kind of wish you’d had a few months before, because this client was somebody that I worked with. I acted as an interim CMO for a perio
My name is Ant Hodges. I’m a fractional CMO. I work with clients anywhere between $1m and $50m a year, under 100 employees, and they’re looking for someone to come in and take away the de facto marketing role that the CE
There’s a conversation running through almost every forum, comment section, and LinkedIn thread I see. I hear it at events and on stages. It goes something like this: AI is getting better and faster - so why would any bu
The whole point of these field notes is something short and snappy. A nugget you can take and use in your business. I wrote Simplify the Funnel because I wanted to help you simplify - so I’m simplifying this too. No prod
But the operational reality is knocking on the door of every business that buys, ships, or prices anything. And apologies a little longer CMO Field Note for today. Since the closure of the Strait of Hormuz in late Februa
That survey highlighted that 63% of marketing leaders are now reporting increased pressure from CFOs - up from 52% the year before. 61% are facing more scrutiny from CEOs. Board-level pressure on marketing has risen 21%
The layoff numbers are still coming in. So far in 2026, over 60,000 tech workers have been cut. In 2025, the total was nearly 245,000 across the sector. Amazon cut 16,000 roles - while simultaneously reporting record rev
The tools are faster, better, and cheaper than they were twelve months ago. Teams are using them. Output is going up and everyone is busy telling the story of how AI is transforming their marketing. There’s a few things
It’s an understandable reaction. More input should produce more output. But in most of the businesses I work with, that’s not actually where the constraint is. Leads are coming in. Pipelines look active. Salespeople are
That cost, it’s the time, inefficiency, and missed opportunity buried inside a marketing technology stack that nobody fully understands. Most businesses that have grown to at least $5m in revenue have built their stack r
The easy assumption when sales drop and revenue flatlines, is that marketing is broken. You have the wrong channel, the wrong message, the wrong team. So you hire someone new, add another tool, or brief an agency to fix
In this episode Ant explains why CMO Field Notes exists - and what makes it different from most marketing content you’ll come across. Not advice from the outside. Observations from inside growing businesses, written down
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CMO Field Notes with Ant Hodges is hosted by Ant Hodges. The show is categorised under business (marketing) and has published 21 episodes.
CMO Field Notes with Ant Hodges has published 21 episodes.
CMO Field Notes with Ant Hodges regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of CMO Field Notes with Ant Hodges average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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