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Hosted by Sussner · 🇺🇸 US · EN · 119 episodes
Established thought leaders with verified media credentials.
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Sussner hosts Clubs Made Meaningful, a business show with 119 episodes published.
Most clubs think they have a strategy towards the future when what they usually have is a list of tactics to deal with the now. Join Derek with Avi Olitzky, president and principal consultant at Olitzky Consulting Group,
Half of all clubs have a waitlist right now, and the difference between the ones that do and the ones that don’t usually has nothing to do with the golf course. Join Derek with Ed Heil, founder of StoryTeller Club Market
Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't measuring, and why the most important question isn
A milestone is only as meaningful as the intention behind it. A logo on a napkin and a one-night gala check a box. What Casey Newman did at Lakeside Country Club for their 75th anniversary was something different entirel
A new website won't save you. Neither will a new logo, a pickleball court, or a redesigned menu if you haven't defined the problem you're trying to solve. Are you mistaking a solution for a diagnosis? Whether you're a GM
Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking their messaging, but what do you do when that shows no results? Join
A new general manager inherits more than a title. They inherit a culture, a team, a membership — and a window of clarity that closes faster than most people realize. Join Derek with Luke Burbach, the new general manager
Most clubs describe themselves the same way. Great amenities. Welcoming culture. Excellent service. And most of the time, the club down the street says the exact same thing. Join Derek and Tucker as they dig into one of
A membership director's job isn't just filling seats. It's curating the first year of someone's belonging—one introduction at a time. Join Derek and Tucker as they sit down with Melissa Hanson, Director of Marketing and
A new general manager doesn't just inherit operations, they inherit a once-in-a-decade opportunity to see what everyone else has stopped noticing. Join Derek and Tucker as they explore why the first 90 days of a GM's ten
Training isn’t just about teaching tasks—it’s how culture becomes real. Join Derek and Tucker as they sit down with James Cronk, co-founder of Guru Collective and creator of Golf Industry Guru, to explore what private cl
"We've always done it this way" might be the seven words of a dying organization—unless what you've always done actually means something. Join Derek and Tucker as they untangle one of the most contentious challenges faci
Join Derek and Tucker as they sit down with Sean Bleyl, Client Development Executive at MembersFirst, to explore how private clubs can transform their digital presence into something truly meaningful. Sean shares real st
This episode explores the role of board members as long-term stewards, discussing why confident leadership, clear vision, and mission-driven decision making matter more than seeking constant member approval.
Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock + Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.
On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member
Sussner sits down with Jake Vogt, the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of
Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding.
Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for. For more information, visit us at: www.sussner.com
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
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Clubs Made Meaningful is hosted by Sussner. The show is categorised under business (marketing) and has published 119 episodes.
Clubs Made Meaningful has published 119 episodes.
Clubs Made Meaningful regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Clubs Made Meaningful hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Clubs Made Meaningful average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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