Hosted by Chris Malta · 🇺🇸 US · EN · 320 episodes
Established thought leaders with verified media credentials.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
Chris Malta hosts Chris Malta's EBiz Insider Podcast, a business show with 320 episodes published.
I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everything we knew is outda
There's a number sitting in your inventory right now that's telling you exactly when your business is going to implode, and you're not looking at it. It's not your sales count. It's not your traffic. It's not even your p
Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look like a financial cr
Most sellers spend their entire lives obsessing over the wrong people. They're watching the big players, copying their moves, and wondering why nothing works. Meanwhile, the actual threat is three steps ahead and laughin
Return fraud is the business equivalent of getting punched in the face and then having to apologize for bleeding on someone's fist. You ship a product, the customer uses it, wears it, breaks it, or just changes their min
Online seller Facebook groups are where ambition goes to die slowly while everyone watches and nods in agreement. You'd think a community of people trying to do the same thing would be helpful, but instead it's like join
At some point, every stuck seller has the same bright idea. Maybe I just need to work harder. This thought has powered more doomed businesses than bad suppliers, bad advice, and bad timing combined.
Most product failures have nothing to do with the product itself. They fail because of how the product was chosen. And blaming the idea is way more comfortable than admitting the decision process was broken.
Optimization has a great cover story. It sounds smart. It sounds disciplined. It sounds like what serious business owners do when they're "dialing things in." And yet somehow, a lot of sellers spend months optimizing whi
Margins don't usually vanish in a dramatic moment. There's no alert. No warning siren. No email that says congratulations, you're now running a very busy hobby. You just wake up one day tired, stressed, and wondering how
You start with a simple goal. Sell something. Then you add a tool to help. Then another tool to help the first tool. Then a dashboard to monitor both of them. Then an automation to connect everything together. And one da
Somewhere along the way, sellers were taught to treat trends like opportunities. If something's popping up everywhere, it must be worth chasing. If a product's trending, it must have demand. And if demand exists, profits
Most product ideas don't fail in a dramatic blaze of glory. There's no crash, no angry emails, no obvious signal screaming that this was a bad idea. They just sit there. A few views, maybe a click or two, sometimes even
Research has a great reputation. It sounds smart. It looks disciplined. Nobody ever got mocked for "doing more homework." In ecommerce, research is the one activity everyone agrees is responsible, even when nothing else
At some point, product selection stopped being a decision and turned into a scavenger hunt. Scroll this list. Watch that video. Copy whatever just went viral. If it sold for someone else, it must be worth selling for you
Right now, a lot of sellers are treating AI like an unpaid intern who somehow got promoted straight to CEO. They hand it decisions, accept whatever comes back, and then act confused when the business starts drifting in w
There's a special kind of stuck that only hits people who actually know what they're doing. Beginners flail loudly. Smart people stall quietly. They read more. They compare more. They make very reasonable arguments for d
If ecommerce advice feels overwhelming right now, it's not because there's too much truth floating around. It's because there's too much confident nonsense being delivered like it's universally applicable.
Somewhere along the way, a whole bunch of sellers decided that publishing content was the same thing as building authority. If the blog keeps updating and the AI dashboard says "12 posts generated," it must be working. R
The loudest pitch around AI isn't just that it can help you research products. It's that it can decide for you. Ask the right prompt, get a clean list, and suddenly you're staring at "high demand, low competition" ideas
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Chris Malta's EBiz Insider Podcast is hosted by Chris Malta. The show is categorised under business (management) and has published 320 episodes.
Chris Malta's EBiz Insider Podcast has published 320 episodes.
Chris Malta's EBiz Insider Podcast regularly covers business, management, marketing. It sits in the business category, with a management focus.
Chris Malta's EBiz Insider Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Chris Malta's EBiz Insider Podcast average 5 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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