sports
Hosted by Tori Rubin · sports · EN
Cheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique. From competition days to the grind of training, Tori dives into stories from coaches, athletes, and industry leaders, uncovering the challenges, triumphs, and behind-the-scenes moments that define the sport. Whether you’re a cheerleader, parent, or fan, it’s a true celebration of cheerleading, the British way.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchCheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique.
Cheer: The British Way is hosted by Tori Rubin. The show has published 29 episodes to date.
Recent episodes include "Comparative Scoring With Matt Jones" (23 October 2026, 48 minutes), "Electric Athletics - The Founder Story" (25 September 2026, 47 minutes), and "Things We Wish Parents Knew" (11 September 2026, 25 minutes).
Cheer: The British Way publishes roughly every two weeks, with episodes averaging 42 minutes across 29 episodes.
Booking probability for Cheer: The British Way is 31%, and the host is rated Selective on guests. Cheer: The British Way requires a Pod Score of 80 or higher. Cheer: The British Way's contact route on record: verified email.
The strongest fits for Cheer: The British Way are Sports. Cheer: The British Way has a sports audience.
Tori Rubin hosts Cheer: The British Way, a sports podcast with 29 episodes published.
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Episode #23
How do judges actually decide who comes out on top? In this episode of Cheer: The British Way, Tori and Ant sit down with Matt Jones to break down comparative scoring and what it means for teams, coaches and athletes...
Episode #21
In this episode, Tori and Ant sit down with Becky, the founder of Electric Athletics, to talk about where it all began. From the very first spark of an idea to building a programme and a community of her own, Becky...
Episode #1
In this episode, Ant and Tori tackle the things we wish parents knew, looking at it from both sides. Tori speaks as a cheer coach and a cheer parent, so this one covers the full picture. They clear up some of the...
Episode #20
Tori and Ant are back with a full recap of AIA and the European Summit. Two huge moments on the cheer calendar this past season and they've brought in someone who saw it all from every angle: Rachel Lynch, owner of The...
Episode #18
In this inspiring episode of Cheer The British Way, hosts Ant and Tori sit down with Andy and Brienne, the founders of Top Gun UK, to uncover the story behind one of the UK's most recognised cheerleading programmes...
This episode of Cheer: The British Way , Tori and Ant take a trip down memory lane as they sit down to watch and review a Unity Allstars routine they both competed in back in 2007. From questionable uniforms and iconic...
Episode #17
It's tryouts season, and in this episode of Cheer: The British Way , Tori and Ant dive into everything you need to know about the athlete selection process. Drawing on their own experience as coaches and gym owners...
Episode #16
Tori and Ant are back from Worlds 2026 and unpacking everything. The highs, the lows, and the moments no one saw coming 👀 From unforgettable performances and emotional wins to behind-the-scenes chaos, they dive into...
Episode #15
<p>In this episode, Tori and Ant sit down with Jay Kendrick from Miami Metal to unpack everything you need to know about the brand-new Pro Cheer League. Because it’s so new, and not widely available to watch here in the...
Episode #14
<p>In this episode of Cheer: the British Way, hosts Tori and Ant sit down with Joanna Gamper Cuthbert and Paige Cronje and to talk all things SportCheer England. Together, they dive into why becoming a member is more...
Episode #13
<p>University cheer is a world of its own and it’s often misunderstood. In this episode of Cheer the British Way, we dive into the reality of uni cheer, breaking down how it differs from Allstar cheer, how it’s evolved...
Episode #3
<p>In this throwback episode, Ant and Tori rewind to a time when The Uni Cheer Forum was the place everyone was talking about. From unforgettable highs to some very real lows, they reminisce about what it was like when...
Episode #12
<p>The dream. The goal. In this episode of Cheer: The British Way, Tori and Ant sit down for an honest, unfiltered conversation about Worlds. This includes what it used to mean, what it feels like now, and whether the...
Episode #5
<p>In this episode of Cheer: the British Way, Tori and Ant dive into the transatlantic world of cheerleading, comparing the UK and USA like never before. From training schedules and competition experiences to funding...
Episode #10
<p>In this episode of Cheer: The British Way, Tori and Ant are joined by Steph Clawson from CheerTravel to dive into the story behind one of the UK’s leading cheer travel providers.</p><p>Steph shares how CheerTravel...
<p>Competition season… the glitter, the nerves, the early mornings, the last-minute changes, the wins, the losses, and everything in between.</p><p>In this episode of Cheer the British Way, Ant and Tori get real about...
Episode #2
<p>It’s a proper throwback this week as Tori and Ant head back in the day to talk all things cheer uniforms. From questionable fabric choices and bold design decisions to the looks we thought were elite at the time...
Episode #8
<p>Running a cheer gym isn’t just about great routines and competition wins. It’s about building a business that can grow, evolve and thrive.</p><p>In this episode of Cheer: The British Way, Tori and Ant sit down with...
Episode #7
<p>In this episode of Cheer: The British Way, Ant and Tori tackle one of the most debated questions in the cheerleading world: is allstar cheer actually a sport?</p><p>Expect an honest, open discussion as we explore...
Episode #6
<p>In this episode of Cheer: The British Way, we’re joined by Jibreel Rayam, President and Founder of the AIA, for an open and thought-provoking conversation about the future of allstar cheerleading.</p><p>Jibreel...
Recent guests on Cheer: The British Way. Study who booked and why before you pitch.
Mid-Funnel Marketing: Our Take on TikTok's ‘Heart of the Funnel’ Claim; ChatGPT ads are coming to the UK: when can all advertisers actually buy them?, Property Resource Shop, Gold Coast Property Networking Group
Miami Metal
SportCheer England
CheerTravel
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