Hosted by Unknown Host · 🇺🇸 US · EN-US · 63 episodes
Established thought leaders with verified media credentials.
Chasing The Unicorn Podcast explores bourbon through conversation, craft, and curiosity. Hosted by John Schuster, the show focuses on education, storytelling, and the sensory experience behind America's native spirit.
Unknown Host hosts Chasing The Unicorn Podcast, a general show with 63 episodes published.
Franklin closes out the week by tracing one question through five days of news: what actually makes a bottle worth its price. From Elijah Craig Barrel Proof's federally audited Bottled-in-Bond status to Four Roses' Limit
Wild Turkey 101 has won or tied three of four blind-tasting rounds on r/bourbon against bottles costing two to three times its $28 price. Master Distiller Eddie Russell credits the distillery's low barrel-entry proof — 1
Ohio's state liquor agency is running a free lottery for George T. Stagg, and it closes this Sunday at midnight. No purchase required — just a name in a drawing. George T. Stagg's secondary floor has held between $1,100
Four Roses Master Distiller Brent Elliott confirmed the 2026 Limited Edition Small Batch at 108.2 proof after TTB review cleared July 4 and 5. The pre-allocation window opened July 7 at $129.99 MSRP and closes July 18 —
Colonel Edmund Haynes Taylor Jr. lobbied Congress to pass the Bottled-in-Bond Act of 1897 — the first consumer protection law in American history. His label just cleared federal TTB review at the statutory 100 proof and
Elijah Craig Barrel Proof E926 cleared federal review at 130.2 proof and is arriving at national retail this week at $74.99 MSRP. Comparable E-batch expressions have settled 40 to 60 percent above that price within 90 da
The Four Roses 2026 Limited Edition Small Batch pre-allocation closes this afternoon, and Franklin lays out exactly what you're deciding and where to go. Once that window shuts, the week ahead is calmer — Wild Turkey Rar
Franklin recaps a week shaped by one recurring question: what is something actually worth when the price is honest? The releases — Knob Creek 18-Year, Old Forester Birthday Bourbon 2026, Elijah Craig Barrel Proof D926, W
Heaven Hill's Larceny Barrel Proof A926 and B926 are simultaneously on standard retail at $69.99 — same distillery, same mash bill, 2.4 proof points apart — and r/bourbon's 1,100-comment verdict is in: B926 at 124.4 proo
Michter's Fort Nelson opened walk-up access this morning for the US★1 10-Year Single Barrel — $159.99 MSRP, two-bottle limit, no lottery, no application, first-come at 10 AM at 801 West Main Street in Louisville. Today's
Wild Turkey confirmed 2026 Rare Breed Barrel Proof at 116.8 proof and $59.99 MSRP — standard national distribution, no lottery, arriving mid-July. Today's episode covers the production decision behind the price, the buy
Old Forester Birthday Bourbon 2026 cleared federal label approval at 11 years before Brown-Forman issued a press release — one year shorter than the last two vintages. Today's episode covers what the TTB's public COLA sy
Knob Creek 18-Year Single Barrel Reserve 2026 pre-allocation closes tonight at midnight CT — 4,200 bottles nationally at $99.99 MSRP, pre-2008 Clermont production confirmed by Fred Noe. The American Whiskey Industry Brie
Franklin walks through the week ahead while it's still quiet. Michter's Fort Nelson is running a walk-up release of the Toasted Barrel Finish 2026 — July 11 through 13, $59.99, no reservation required — and prior Fort Ne
This week in bourbon, every story traced back to the same question — whose name is on the list, and which door do you walk through? Franklin walks through five days of allocation windows, age-statement releases, and seco
riday's American Whiskey Industry Brief leads with Wild Turkey's Master's Keep 2026 lineup — both Landmark at 14 years and Triumph at 17 years in pre-allocation at the same time, a first for the series. First Sip covers
Thursday's American Whiskey Industry Brief leads with a hard midnight deadline: Elijah Craig 18-Year Straight Bourbon 2026 pre-allocation closes tonight at midnight Central — $89.99, 18-year age statement, 90 points on t
Wednesday's American Whiskey Industry Brief opens on Weller Antique 107 Batch 2026-02: TTB-confirmed at 107 proof, with a secondary floor holding $65 to $85 against a $49.99 MSRP while W.L. Weller Special Reserve has ret
Tuesday's American Whiskey Industry Brief opens on the Elijah Craig Barrel Proof D926 TTB COLA confirmation — 130.4 proof, same as the C926 that sold through most retailers in 72 hours, with pre-allocation at $69.99 to $
Monday's American Whiskey Industry Brief opens on the Knob Creek 2001 Vintage Reserve distributor letter — a 24-year expression at 118.4 proof with single-digit per-account bottle counts, no public lottery, no portal, an
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Chasing The Unicorn Podcast is hosted by Unknown Host. The show is categorised under General and has published 63 episodes.
Chasing The Unicorn Podcast has published 63 episodes.
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