
Episode #31
Staying Ahead in Youth Tobacco Prevention: New Nicotine Products, Same Marketing Playbook with Dr. Brian King of Campaign for Tobacco-Free Kids
How can prevention professionals stay ahead as new nicotine products emerge and marketing reaches young people across social media, gaming, and other digital platforms? In this episode, we unpack how the tobacco and nicotine product landscape has expanded from cigarettes to newer products like vapes and nicotine pouches, while many of the strategies used to market them to young people remain the same. We discuss how to use evidence-based messaging to reach youth where they are, why health disparities across communities must be addressed as part of tobacco prevention efforts, and the importance of celebrating — and elevating — wins while keeping an eye on the long game. Follow Champions for Youth on social to stay connected between episodes and explore resources shared by youth-serving leaders nationwide. Instagram Facebook LinkedIn YouTube Have feedback or a topic you’d like us to cover? Submit your ideas at vfhy.org/podcast — we’d love to hear from you.






