Chain Reactions

Chain Reactions explores the moments that triggered remarkable outcomes.An ad-hoc podcast. Proudly sponsored by Atomik Growth.

Chain Reactions is a business podcast hosted by Subah and Vihaan, with 5 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Subah and Vihaan hosts Chain Reactions, a business show with 5 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  How Emergent Used Creator Marketing to Reach a $1.5B Valuation

  Sep 8, 20261h 42mS1

  Prashant Sharma grew Emergent from $0 to $100M ARR* in 8 months. Seriously insane. This is a 2-hour masterclass on running large-scale influencer programs, the economics behind X creators, orchestrating cultural moments, and what goes on BTS of startup hypergrowth. Probably the most tactical episode we've recorded yet. Episode 3 of the distribution. Enjoy. Connect with us:Prashant Sharma X: https://x.com/nitprashant LinkedIn: https://www.linkedin.com/in/nitprashant/ Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ X: https://x.com/subahwadhwani Timestamps: 00:00 Intro 00:51 The Tweet That Got Him Into Emergent 06:46 Why He Left Emergent 11:18 The Truth Behind the $100M ARR Number 16:32 How Growth Changes from $0 to $1B in Valuation 26:48 What's Stopping India From Growing in AI? 32:54 Ranking Emergent's Channels by Effectiveness 37:54 How to Start an Influencer Program from Scratch 50:20 Moment Marketing vs Evergreen Marketing 55:03 Inside the Instagram Mafia 01:21:57 How He Built the Network 01:34:38 Building the Team & the Engine

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  Episode #2

  Building the Next Salesforce: The Enterprise GTM Playbook | Rox CEO Ishan Mukherjee

  Aug 18, 202658 minS1

  Rox scaled from $0 to 8-figures in revenue in just 2.5 quarters, raised $80M+ from Sequoia, GV, and General Catalyst, and is taking on Salesforce to build the next-generation CRM. In this episode of Distribution, we sit down with Ishan, CEO and co-founder of Rox (who previously scaled New Relic's self-serve motion to $200M ARR). He breaks down the exact enterprise sales playbook Rox used to land non-tech Fortune 2000 giants from day one, and how to filter out "AI hype" buyers to find the real change agents in massive organizations. Traditional CRMs, it turns out, fundamentally lost the data battle to the warehouse 5 years ago, and agents are taking over the rest. Timestamps: 00:00: Intro 06:05: Don't lock your product behind a "contact sales" form. If it's good enough, let people try it before they ever talk to a salesperson. 20:53: Your first customers shouldn't be picked for revenue. Pick people who'll actually sit with you and help you build the product. 28:55: Massive companies only have 5-10 people who actually run it. Find them and pitch them, rest is not important. 39:05: Pick 1-2 marketing channels that actually work for your market and dominate them. Don't spread thin across ten channels trying to do everything. 57:22: Run your book of business like you're the CEO of it. Understand the revenue, the roadmap, the margins, that's what turns an account exec into a future CRO. Connect with us: Ishan Mukherjee LinkedIn: https://www.linkedin.com/in/ishanm/ X: https://x.com/ishanmkh?lang=en Rox LinkedIn: https://www.linkedin.com/company/rox-data-corp/ X: https://x.com/rox_ai Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ X : https://x.com/subahwadhwani Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ X: https://x.com/ZargaryanArthur

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  Episode #1

  Gamma's Head of Growth on the New Rules of Distribution

  Aug 12, 20261 hourS1

  Gamma scaled to 100M users and $100M ARR profitably, and AEO was one of their fastest-growing customer acquisition channels. In the debut episode of Distribution, we sit down with Ravish Agrawal, who runs growth at Gamma. He breaks down the exact playbooks Gamma used to dominate search and recommendations across ChatGPT, Perplexity, Claude, and Google AI Overviews. Reddit, it turns out, is by far the most influential platform for winning ChatGPT citations. Timestamps: 00:00 - Intro 01:08 - What Is Gamma's GTM North Star? 04:23 - How Gamma Caught on to AEO & Reddit Before Everyone Else 08:50 - The 80/20 rule: writing Content for Crawlers vs Humans 10:53 - Do LLMs Look at Authority the Way Google Does? 16:23 - Ranking the Platforms: Reddit, Website, YouTube, LinkedIn & Claude 25:42 - The Reddit Playbook: Subreddits, Comparisons & Negative Sentiment 36:53 - The Half-Life of a Citation 52:08 - Retrieval vs Memorization: Two Different AEO Games Connect with us: Ravish Agrawal LinkedIn: https://www.linkedin.com/in/ravishagrawal/ X: https://x.com/ravishagrwal?lang=en Gamma: LinkedIn: https://www.linkedin.com/company/gamma-app/ X: https://x.com/GammaApp Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ X: https://x.com/subahwadhwani?lang=en Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ X: https://x.com/ZargaryanArthur

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  Chain Reactions

  The Most Anticipated Fintech Launch in India | Revolut (Paroma Chatterjee)

  Aug 6, 20251h 24mS0

  <p>In this episode of Chain Reactions, we welcome Paroma Chatterjee, CEO of Revolut India. </p><p><br /></p><p><br /></p><p>With a career spanning marquee names like Flipkart, Airtel, Kotak, and ICICI, Paroma is now leading Revolut’s ambitious entry into one of the most complex and promising fintech markets in the world: India </p><p><br /></p><p><br /></p><p>Our conversation spans: </p><p><br /></p><p><br /></p><p>• The real moat in Indian fintech (it’s not user growth) </p><p><br /></p><p><br /></p><p>• The pitfalls of global fintechs entering Ind...

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  Chain Reactions

  How I Made Early Bets on Myntra & FirstCry | Sudhir Sethi

  Jun 3, 202558 minS0

  <p>What’s it like running a $1.3B venture fund in India? After 8 unicorns, 4 IPOs, 140+ investments, and nearly $1B returned to LPs, Sudhir Sethi sat down with Vihaan Khanna to break down his journey building Chiratae Ventures and the bets that defined it.</p><p><br /></p><p>They discuss:</p>why the next wave of generational companies will be built in Indiahow VCs can operate with founder DNAhis early investments in Flipkart, Myntra, Lenskart, and more<p><br /></p><p>Connect with Sudhir: https://www.linkedin.com/in/sudhir-sethi-a5303510b/</p><p>Connect with Vihaan: https://www.linkedin.com/in...

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