CEO Journeys
Meet "Petty Ca$h” The rapping CPA!
In 2015, Drew Carrick was an auditor at Grant Thornton who recorded a rap about public accounting. It went viral, and instead of firing him, the firm put him on its Innovation Council. Eleven years later he is still the Rapping CPA, and still arguing that accounting has a marketing problem rather than a math problem. We get into what it costs to build a career on one breakout moment, why he splits himself across three separate social accounts because the personas can't share a page, and what he learned standing in a live Netflix dating lineup on Pop the Balloon after a decade of controlling every frame of his own content. He also explains how a one-day consulting gig on FloQast's scripted comedy PBC turned into two weeks as technical advisor next to Danny Trejo and half the cast of The Office. If you've ever wondered whether the profession can actually rebrand itself, or whether the gimmick eventually becomes the ceiling, this one is worth your time. Find Petty Ca$h: https://www.instagram.com/therappingcpa/
