Catch 22

The marketers group chat. Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital. Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud. No fence sitting. Honest opinions and candid conversations.

Catch 22 is a general podcast hosted by Unknown Host, with 4 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Catch 22, a general show with 4 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #4

  BONUS: Marketing in This Economy? Budget Cuts, The Death of Juniors, Fractional Everything

  Jul 23, 202637 minS1

  <p>Description:</p><p>Things are feeling... crunchy.</p><p>In this episode of Catch 22, we're unpacking what happens to marketing when business confidence drops and budgets start tightening.</p><p>We break down why "fractional" seems to be the buzzword of 2026, whether it's actually a sign of the economy, and why consultants might need a rebrand. Then we tackle one of the biggest shifts happening across agencies right now: the disappearing junior workforce. Is AI replacing entry-level roles, or are businesses creating a future skills shortage?</p><p>From there, we dive into marketing budgets. Why is marketing always...

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  Episode #3

  The Agency Sucked So I Built My Own | Being Unmanageable, Don't Hire Your Friends

  Jun 4, 202636 minS1

  <p>In this episode of Catch 22, we’re throwing open the agency doors with our very first guest.</p><p>Joining us is Sarah Pelecanos - founder of TwentyTwo Digital, creator of Full Stack Marketer, 30 Under 30 winner, and, well… our boss.</p><p>Sarah shares her thoughts on the AI panic, what people underestimate about running an agency, and the hidden mental load that comes with leading a growing team.</p><p>We unpack what’s changed as the business has scaled, why founders need to stop being the smartest person in the room, and the challenge of finding your place...

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  Episode #2

  Hashtag Take Me Back | AI Therapy, Gen-Z vs Millennial Manager, Nostalgia Marketing

  May 12, 202626 minS1

  <p>In this episode of Catch 22, we’re going from the future to the past, and somehow finding our way back to the present 🔮</p><p><br /></p><p>We kick things off with a slightly terrifying story about AI psychosis (seriously, check Nan’s phone 👵📱) before diving into the ethics of AI “therapy”, therapy bots, and whether guardrails around AI are keeping up with reality.</p><p><br /></p><p>Then we open up the generational group chat: millennial managers 🤝 Gen Z teams. From dial-up internet and Ask Jeeves to “what’s a dongle?”, we unpack why younger generations are romanticising an offli...

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  Episode #1

  This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags

  Mar 22, 202625 minS1

  <p>Catch 22 is here! This is our debut, so it could be terrible... we'll let you be the judge. </p><p><br></p><p>Welcome to Episode 1 of Catch 22: the marketing podcast from TwentyTwo Digital where Ashton Tuckerman and Mikayla Nicol turn down the noise and turn up the conversations that actually matter. </p><p><br></p><p>In this episode, we're breaking down five marketing trends defining 2026, including:</p><p>🤖 AI influencers: hype, helpful, or quietly unsettling? #Hashtags: dead, reborn, or just misunderstood?🔥 Plus: Rage-bait as a brand strategy, The offline marketing resurgence, and ChatGPT ads in Australia (early adopti...

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