
Episode #320
Different stages, different stories | Ep 320
CarTalk with Kartik #320: Different Stages, Different Stories What stage is your business in? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here’s my take. Before writing, ask what your business needs today. A startup may need awareness. A growing company may need authority. A mature company may want to shape its industry. Your growth model matters too. Sales-led and community-led businesses need different books. Same CEO, different stage, different book. Your startup hoodie may survive a board meeting. Your startup book strategy should not. Write for where your business is going next. Remember - different stages, different stories. Dive deeper into this topic on page 122 of my bestselling book Product Marketing Wisdom. Check it out on Amazon. Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 86+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors. If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) message me!

