🎙️ Welcome to Capture & Connect I'm Janice Sullivan, a fine art photographer and photography business coach. I've built a business with my photography, but somewhere along the way I discovered something else I truly love — business itself. I've invested years learning from some of the best business minds, while also putting those lessons to work in my own photography business. Now I'm building a second business around helping photographers do something I believe is absolutely possible: turn the work they love into a business that makes money. And I'm taking you behind the scenes as I do it. Capture & Connect is where I share the RAW side of being a photographer entrepreneur — what I'm trying, what's working, what isn't, the mistakes, the wins, and the business decisions I'm making along the way. Right now, that includes my own 90-day experiment to find my clients: the photographers who need what I offer and are willing to invest in building their businesses. Because that's what I want for you, too. Your photography is part of who you are, but beautiful photographs alone don't build a business. You need to understand who you want to work with, how to connect with them, what they value, and how to build a business around the work you love. There are plenty of people telling photographers why they can't make money. I'm much more interested in helping you figure out how you can. If you're a landscape, nature, macro, or fine art photographer who wants to move beyond creating beautiful images and start building a business around your passion, follow Capture & Connect and come behind the scenes with me. Cheers, Janice Sullivan Photography Business Coach 🌐 Learn more: www.photobizmethod.com 💜 Not sure which of your images have the most potential to sell? Start here: www.photobizmethod.com/pick-images-that-sell
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Capture and Connect - For Photographers is a arts podcast hosted by Unknown Host, with 109 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Capture and Connect - For Photographers, a arts show with 109 episodes published.
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Episode #108
Days 7–12: I’m Starting to Question Whether My Clients Are on YouTube
Sep 3, 202613 minS1
Janice Sullivan shares her journey of pivoting her photography business, focusing on YouTube marketing, competitor analysis, and finding her ideal clients. She discusses strategies for photographers to grow their business and adapt to changing platforms. photography business, YouTube marketing, client acquisition, competitor analysis, fine art photography, social media strategy, photography licensing, landscape photography, entrepreneur tips key topics Pivoting in photography business Using YouTube for client acquisition Analyzing competitors' strategies Focusing on one social media platform Understanding viewer behavior on YouTube Building an email list from YouTube traffic Balancing multiple photography niches The importance of paid education and mentorship Challenges of marketing as a photographer Future plans for business growth "Always look to see what your competitors are doing" "A big following doesn't always mean engagement" "Viewers are not searching for business, they're curious" Chapters 00:00 Introduction and Janice's business pivot 02:10 Analyzing competitors and platform focus 03:01 Leveraging YouTube and paid learning 04:30 Insights from successful photographers 07:00 Understanding viewer behavior and search habits 08:20 Building client relationships through interviews 09:39 YouTube analytics and viewer engagement 10:41 Next steps in marketing and client outreach 11:22 Reflections on marketing voice and platform choices 12:18 Closing thoughts and upcoming projects
Days 2–6: I Found a Big Clue About Why I’m Not Finding Clients
Aug 26, 202615 minS1
I’m on Days 2–6 of my 90-Day Find My Clients Experiment, and this week is all about research, connection, and figuring out what’s actually working. I’m looking at where photographers are spending their time, starting conversations, preparing for client interviews, and digging into my I’m only a few days into my 90-Day Find My Clients Experiment, and I’m already uncovering some things I wasn’t expecting. I started researching where photographers are spending their time, looking at what’s happening with my content, and reaching out to people. Then one simple comment led to an unexpected conversation — and some homework that could change what I do next. I also took a quick look at my YouTube numbers, and what I found definitely got my attention. Is YouTube the problem? Is it my content? Am I trying to reach photographers in the wrong place? I don’t know yet. That’s exactly why I’m doing this experiment. In this episode, I’m taking you behind the scenes of Days 2–6 — what I tried, what happened, and what I’m doing next to figure out where my clients actually are. Follow along with my 90-Day Find My Clients Experiment at photobizmethod.com .
DAY 1: I’m Pausing YouTube for 90 Days. Here’s Why.
Aug 21, 20265 minS1
Janice Sullivan shares her journey of shifting focus from creative photography to building a business for landscape, nature, and fine art photographers. She discusses her 90-day challenge to evaluate her content strategy and prioritize her business growth. photography business, landscape photography, content strategy, YouTube, entrepreneurship, 90-day challenge, marketing, audience engagement, photography coaching key topics Janice Sullivan's shift from creative photography to business building The challenges of growing a photography audience on YouTube The importance of re-evaluating content strategies based on business results The role of consistency and effort in content creation and marketing Insights into niche photography markets like landscape and fine art The impact of audience engagement on business growth Strategies for photographers to attract clients and build a brand The significance of time management and prioritization in entrepreneurship takeaways Content success should be measured by business impact, not just views Re-evaluate your marketing efforts if they don't lead to client inquiries Consistency in content creation is crucial but must be aligned with business goals Niche markets like landscape and fine art photography need targeted outreach Entrepreneurs should be willing to pivot and adapt strategies regularly Building an engaged community can be more valuable than high view counts Time management is essential for balancing content creation and client work sound bites "You don't worry about the numbers when it comes to how many people are watching" "If it's not doing good in your business, then you need to re-evaluate" "Time is everything in this business, and you have to prioritize" Chapters 00:00 Introduction to Janice Sullivan's 90-Day Challenge 01:20 Challenges of growing a niche photography audience 02:17 Re-evaluating content strategies based on business results 03:16 Deciding to pause YouTube for 90 days to focus on business 04:09 Sharing plans and future steps for her content and business 04:57 Encouragement for photographers to focus on client engagement
Are You Building Your Photography Business… or Just Chasing Money?
Aug 19, 202615 minS1
Are you building your photography business… or just chasing money? There are so many ways to make money as a photographer, but saying YES to every opportunity could be costing you more than you realize. I know because I've done it. I've made money with my photography in different ways over the years. Some opportunities were good. Some even made me money. But at some point, I had to ask a much bigger question: *Am I making another sale… or am I actually building the photography business I want?* That's what we're talking about in this episode of Capture & Connect. If you're starting a photography business, trying to grow the one you already have, or wondering how to make money with photography without constantly jumping from one idea to another, this conversation is for you. And stay with me until the end because I'm making a change in my own business — and I'm starting a new 90-day experiment that I'm going to share with you. NEW TO BUILDING A PHOTOGRAPHY BUSINESS? Join my FREE PhotoBiz Bootcamp Workshop: https://www.photobizmethod.com/bootca ... ALREADY HAVE A PHOTOGRAPHY BUSINESS? Visit my Start Here page for free resources and tools to help you grow: https://www.photobizmethod.com/start- ... LET'S TALK Are you building the photography business you really want — or has something else pulled you in another direction?
What Happens to Your Photography Business When Life Stops Everything?
Aug 17, 20269 minS1
What happens to your photography business when life suddenly forces you to stop everything? In this Raw episode of Capture & Connect, I’m taking you behind the scenes of a very personal emergency that changed my priorities overnight when my husband nearly lost his life after being attacked by wasps. As a photography business owner, I couldn't work. I didn't care about social media. I wasn't creating content. My focus was my husband and my family. But parts of my business kept working. My email list and automated email sequence continued connecting with photographers even when I couldn't show up. And when I slowly returned, I realized something else: my paying clients and the community I've built around them were where I wanted to put my energy first. We’ll talk about: Why photographers need an email list instead of relying only on social media How automated email sequences can keep working when you can't Why your existing clients deserve your attention Cold, warm, and hot audiences and where I'm focusing right now How I'm using AI to help streamline parts of my photography business What this experience changed about the way I'm approaching my business This isn't a polished how-to episode. It's a real behind-the-scenes conversation about entrepreneurship, priorities, clients, and building a photography business that doesn't completely depend on you showing up every single day. If you're trying to turn your passion for photography into profit and build a business around the work you love, this one's for you. Want to build a photography business around the work you love? Visit PhotoBizMethod.com photography business, photography business marketing, email marketing for photographers, photography clients, photography entrepreneur, photography business tips, email list for photographers, automated email marketing, photography marketing, client relationships, photography coaching, AI for photographers, photography business owner, turn photography into profit
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