
Captains & Coaches Podcast
150 - Early Struggles, Heavy Squats & Sustained Success w/ Bert Sorin
Live from the NSCA Tactical Conference, Tex sits down with Bert Sorin, CEO of Sorinex Exercise Equipment. Using the seven stages of Predictable Success as a roadmap, Bert shares how Sorinex grew from his dad's trail in the woods to a five-lane highway. He talks about chasing his own athletic goals while the business stalled, building a culture where everyone has a hand on the wheel, and the last conversation with his dad that keeps him hungry today. If you lead a team, a program, or a business, this one is for you. Education - "Funishment: Reframing Discipline in Athletics" - https://fun.captainsandcoaches.com/ "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train C&C Merch - shop.captainsandcoaches.com






