
Episode #38
HOW TO TAKE YOUR BRAND TO THE NEXT LEVEL | Sanjeev Gupta | Candid Confessions
Billboards have dominated advertising for decades. Digital marketing has transformed how brands reach audiences. So, in today's world, which delivers better results—and does traditional outdoor advertising still have a place?In this episode of Candid Confessions With Chhavi, I sit down with advertising industry veteran and MD-Global Advertisers, SANJEEV GUPTA to unpack the changing landscape of advertising. From iconic billboards and outdoor media to social media marketing, AI-driven campaigns, influencer marketing, and digital ads, we explore how brands can build visibility in an increasingly cluttered world.Whether you're an entrepreneur, marketer, business owner, content creator, startup founder, or simply curious about how advertising influences our daily decisions, this conversation offers practical insights into what truly drives brand recall and consumer engagement.GUEST: SANJEEV GUPTA, MD-Global Advertisers: 9820082849: sanjeev@globaladvertisers.in / info@globaladvertisers.inFOLLOW GLOBAL ADVERTISERS:FB: https://bit.ly/4wyMgPEIG: https://bit.ly/4f1pIzQLI: https://bit.ly/4vl4T8CYT: @GLOBALADVERTISERS If this episode resonates with you, don't forget to like, comment, and follow. Share it with someone who may need this. Also follow CANDID CONFESSIONS WITH CHHAVI podcast on: www.youtube.com/@bwwc www.youtube.com/@candidconfessionswithchhavi www.instagram.com/candidconfessionswithchhavi www.instagram.com/chhavihussein ✨ Join the BEING WOMAN WITH CHHAVI community for these exclusive features. • Weekly newsletter with intimate reflections • 2–3 minute audio nuggets on topics we all silently struggle with (Echoes Of Chhavi) • Anonymous messaging—to share your story and get guidance. FREE REGISTRATION for all at: www.beingwomanwithchhavi.com CHAPTERS: (00:00) What to expect from the episode (02:17) Why should a brand do their marketing? The history of how Global Advertising began by marketing MM Mithaiwala. (05:34) Significance of learning from mistakes. (06:35) How does the billboard industry still do so well considering we are in the smartphone era? (08:25) What is the difference between the visibility you get in Digital and Outdoor advertising? (09:39) The impact that visibility on a Billboard brings to a brand and the significance of the right location. (11:28) How the footfall changes on a day to day basis and the relevant of festivals and special occasions. (13:22) How expensive is a hoarding? (14:44) How much should you invest in a hoarding as a small brand. (19:06) The shortcomings of Digital Advertising. (21:25) Static vs Digital Hoardings. Best approach towards designing the creatives (22:54) Top 3 things to keep in mind while creating a Digital Hoarding. (23:40) What do you get to know about the consumer behaviour. The first thing a consumer notices on a hoarding. (27:43) What is the biggest mistake brands make when going on a billboard. (31:35) What is the ROI one should expect from a hoarding. (34:27) Association with Radhe Ma. (36:06) Closing thoughts.






