C-Suite Sales & Marketing Perspectives

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

C-Suite Sales & Marketing Perspectives is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts C-Suite Sales & Marketing Perspectives, a business show with 0 episodes published.

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  Episode #346

  The Growth Asset Most Companies Barely Use

  Oct 1, 202633 min

  Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes every part of the business. “Sustainable growth isn't something you do to customers, it's something you build with them. The companies that listen to their customers and bring them into the journey, earn their trust, are the ones that usually build growth that lasts.” - Ashley Deibert This conversation explores how leaders can balance immediate revenue pressure with the long-term work of building awareness, trust, and preference. Ashley breaks down the difference between customer satisfaction and loyalty, why customer retention belongs within the go-to-market strategy, and how companies can involve customers in messaging, campaigns, and business decisions. The episode offers a practical perspective on turning customer relationships into a lasting engine for growth. Follow Ashley Deibert on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #345

  The Growth Pivot: Stop Building for Yesterday’s Customer

  Sep 30, 202629 min

  Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations with enterprise buyers revealed new challenges, changed positioning, and strengthened internal decisions. Charlie also explores the revenue impact of customer insight, executive events, thought leadership, and LLM search. “We have to think about what's happening outside of our world, and then how do we better position ourselves to tackle those challenges. Those conversations are the evidence I need to be able to come back and have growth conversations quite confidently.” - Charlie Harris Charlie explains why B2B leaders must test their positioning against the needs of the customers they want next, not only the customers they already serve. She shares practical ways to turn executive conversations into stronger strategy, more credible boardroom recommendations, better inbound demand, and measurable revenue growth. She also explains why LLM search and employee-led thought leadership are becoming essential growth investments. Follow Charlie Harris on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #344

  Part Sixteen: The Revenue Logic of Customer Obsession

  Sep 25, 202631 min

  Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interactions into actionable insight. “Customer experience is interesting because it is within the business of acquiring or retaining your customers. It is not just listening to fix problems. It is also to say we could give them more.” - Vincent Placer This conversation emphasizes how leaders can differentiate in competitive markets by listening more closely to customers and turning what they say into action. Vincent explains how AI-powered analysis can help organizations move beyond operational metrics and use customer insight to improve loyalty, prevent churn, and create cross-sell opportunities. The discussion offers practical insight for executives who want to raise the voice of the customer inside their organization and connect experience directly to business growth. Follow Vincent Placer on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #343

  Part Fifteen: The Revenue Logic of Customer Obsession

  Sep 23, 202629 min

  Episode #343: Tim Farrel, Chief Sales Officer at Soleo, explains why customer obsession is the operating logic behind sustainable revenue growth. He shares how companies can replace heroic wins with repeatable systems, build trust before buyers are ready, and align teams around customer needs. Tim also explores how AI can reveal intent within customer conversations. The human relationship remains essential to every outcome. “The revenue problems are not always just a sales problem. We need to be listening to the customer to bring everything we have planned and visioned down into execution.” - Tim Farrel Tim Farrel shares a practical view of growth that moves beyond sales targets and isolated wins. He explains how leaders can create repeatable systems, earn executive trust, use customer conversations to uncover intent, and help every team act on what buyers truly need. The conversation shows why human relationships remain the foundation of scalable revenue, even as AI expands access to data and insight. Follow Tim Farrel on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #342

  Why Long-Term Growth Requires More Than Demand

  Sep 22, 202626 min

  Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible. “Our job as marketers is to earn a place on that shortlist before a buyer even raises their hand. We are not just capturing demand; we are creating future demand. It’s tempting to focus only on the 5% who are buying today, but ignoring the 95% is one of the fastest ways to limit your long-term growth.” - Jan Willem Doornbos Jan Willem explains why B2B leaders must build the foundations for growth before attempting to accelerate. He shares practical perspectives on defining the ICP, connecting sales and marketing around customer outcomes, identifying patterns in customer feedback, and building relevance with future buyers. The conversation also explores why bold ideas and a clear point of view help companies stand out before buyers begin evaluating solutions. Follow Jan Willem Doornbos on LinkedIn Follow Steve MacDonald on LinkedIn

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