Episode #72
Why Content Is No Longer King - Consensus Is | Anirudh Agarwal EP72
Content that used to win in Google is no longer enough. Anirudh Agarwal reveals why AI SEO is shifting from keywords and backlinks to consensus, citations, and the exact prompts LLMs fan out behind the scenes. If you want your brand to show up in ChatGPT, Gemini, and Google AI Mode, this conversation breaks down what actually drives visibility now - and why the old playbook is already losing. Anirudh explains how LLMs answer questions, why retrieval matters more than pre-training, and why the pages that get cited are often not the ones marketers expect. You'll discover: Why AI SEO, GEO, and traditional SEO overlap, but behave differently on each platform How query fan-outs reveal the hidden searches behind a single AI answer Why Reddit citations have dropped sharply while institutional, documentation, and government sources are surging How to reverse-engineer the page types AI systems prefer, from listicles to guides to alternatives pages Why consensus matters more than a single backlink and how repeated mentions shape what models trust Anirudh also shares how his agency work evolved from link building and digital PR into a SaaS platform built around AI visibility. He explains how his tool maps topics, competitors, personas, and prompts, then tracks citations, sentiment, and visibility across platforms so brands can see where they are missing and what to do next. He also gets practical about what it takes to build authority in this new world: Why YouTube is becoming one of the most important channels for AI visibility How topical relevance beats raw subscriber count or generic reach Why enterprise growth depends on brand presence, referrals, and repeated exposure What changed after HCU and why content-only strategies are losing leverage Anirudh brings more than 17 years of SEO experience, including enterprise work with brands like Expedia, Canva, Hostinger, and Surfshark. He traces his journey from flipping AdSense sites to building a link-building agency, then to launching a SaaS product focused on AI SEO and third-party mentions. If you're a founder, agency owner, SEO, or marketer trying to understand how to win visibility inside AI answers, this episode gives you the playbook before everyone else catches up. To find more about Anirudh https://www.linkedin.com/in/anirudhag1/ https://www.getmentions.ai/ https://outreachx.com/
