Episode #12
SE1 E12 Building a Home Care Business From the Ground Up | Amara Udokporo
Welcome to another episode of Business Unfiltered, where we take a closer look at what it really takes to build, operate, and grow a business. In this episode, Rick Plaskett sits down with Amara Udokporo, founder and owner of Graceful Home Care Services, to discuss her journey from 25 years in the healthcare industry to becoming a home care business owner. Amara shares how she and her husband identified an opportunity to help aging adults live independently and with dignity in their own homes, along with the lessons they've learned while building their business. We explore the realities of running a home care company, including marketing, sales, lead generation, networking, client relationships, follow-up, and business growth. Amara explains why consistency is so important when building relationships, how her team tracks leads and clients, and why following up with potential clients can make such a significant difference. She also shares how Graceful Home Care Services uses social media, networking events, hospitals, rehabilitation facilities, and strategic partnerships to build awareness and connect with families who may need home care services. In this episode, we discuss: • Building and growing a home care business • Marketing strategies for home care companies • Generating and nurturing leads • Turning relationships into business opportunities • Social media marketing and networking • Following up with potential clients • Building a lead tracking system • Sales and client acquisition • The importance of consistency in business • Managing finances and planning for growth • Building a strong healthcare business team • Entrepreneurship and resilience • Helping seniors maintain independence and dignity One of Amara's biggest lessons is the importance of resilience and consistency. Whether you're running a home care company, working in healthcare, or building a business in another industry, this conversation offers valuable insights into relationships, follow-up, marketing, and sustainable business growth. Guest: Amara Udokporo Business: Graceful Home Care Services Host: Rick Plaskett Series: Business Unfiltered If you enjoyed the conversation, like the video, subscribe to the channel, and share it with another business owner or healthcare professional who could benefit from Amara's story. #HomeCareBusiness #HomeCare #SeniorCare #HealthcareBusiness #Entrepreneurship #BusinessGrowth #SmallBusiness #BusinessUnfiltered #MarketingStrategy #SalesStrategy #Caregiving #HealthcareEntrepreneur #BusinessOwner Connect with Rick Plaskett on LinkedIn: https://www.linkedin.com/in/rick-plasket-4b6a157 Visit the ActionCOACH website: https://rickplasket.actioncoach.com Listen to Ohio Business Unfiltered on these podcast platforms: Spotify: https://open.spotify.com/show/033jtpIBICapFc5c0uLDjE Apple Podcasts: https://podcasts.apple.com/us/podcast/ohio-business-unfiltered/id1896769046 Amazon Podcasts: https://music.amazon.com/podcasts/70038bf4-21c4-44ef-91a4-5fdca2d11607/ohio-business-unfiltered #OhioBusinessUnfiltered #RickPlasket #ActionCOACH #OhioBusiness #BusinessCoaching #SmallBusinessOwner #EntrepreneurMindset #BusinessGrowth #LeadershipDevelopment #ScaleYourBusiness #OhioEntrepreneur #ExecutiveCoaching #BusinessStrategy #WorkLifeBalance #MindsetMatters Ohio Business Unfiltered is the podcast for Ohio business owners who want straight talk on what it actually takes to build a profitable, sustainable company. Each week, Rick Plasket sits down with entrepreneurs, executives, and business leaders from across the state to discuss the obstacles they faced, the decisions that changed everything, and what they wish they had known sooner. Rick Plasket is a certified ActionCOACH, West Point graduate, and Army veteran with decades of experience spanning corporate leadership and business coaching. He works with business owners across Columbus and Ohio to help them stop working in their business and start working on it by building systems, developing teams, and creating the freedom they got into business for in the first place. On Ohio Business Unfiltered, Rick brings that same direct, accountability-driven approach to every conversation.
