Episode #28
The Houston Housing Market Is Weird Right Now. Here’s What Buyers & Sellers Need to Know
What is really happening in the Houston real estate market, and what should buyers and sellers be paying attention to right now? In this episode of Business on the Run, I sit down with Brittany Burns, owner of NovaGen Realty Group, to talk about real estate, entrepreneurship, pricing homes, building trust with clients, growing a team, and navigating a market that has become much harder to predict. Brittany serves clients primarily throughout Houston and the southeast Houston area and built her career after growing up in a family of real estate professionals. Brittany shares how she entered real estate as a young single mom, began working alongside her mother, Monica Foster, earned her real estate license, and eventually stepped out to build NovaGen Realty Group. Her approach is less about “selling” and more about advising clients through some of the biggest financial decisions of their lives. We also get into the current Houston housing market, interest rates, buyer behavior, seller expectations, and why pricing a home correctly requires more than simply looking at what nearby homes are listed for. Brittany explains why she focuses heavily on recent sold data, how changing mortgage rates can affect buyer activity, why seasonality matters, and why a pricing strategy that worked during the pandemic may not work in today’s market. In this conversation, we discuss: How Brittany Burns got started in real estate Building NovaGen Realty Group Houston and Southeast Houston real estate The current housing market and mortgage-rate environment Why buyers have more choices than they did during the pandemic How a real estate agent determines the right listing price Why pricing a home too low can sometimes backfire Using comparable sales and market data Building long-term trust with buyers and sellers When a good real estate agent should tell a client not to sell Residential vs. commercial real estate Growing and hiring for a real estate team What Brittany looks for when recruiting real estate agents Why self-motivation and client service matter more than simply knowing sales techniques Mentoring new agents through eXp Realty Accessibility in real estate through eXp Capable Building a business around service instead of transactions One of my favorite parts of the conversation is Brittany’s philosophy about advising clients even when the advice costs her a commission. She explains that if selling a house is not the best move for the client, she would rather tell them to stay put and earn their trust for the long term. That mindset applies far beyond real estate. Good business is built by doing what is right for the client — not simply doing what creates the next transaction. Whether you are a home buyer, home seller, real estate investor, Realtor, real estate agent, entrepreneur, or small business owner, this conversation gives you a useful look at how an experienced real estate professional thinks about market conditions, pricing, client relationships, hiring, and long-term business growth. Connect With Brittany Burns: Website: https://novagenrealty.com/ Instagram: @brittanyburnsrealtor TikTok: @thebrittanyburns Facebook: @BrittTheRealtor LinkedIn: @realtorbrittanyburns Connect With Mark: Website: https://hireknowyournumbers.com/ Facebook: @knowyournumberspllc Instagram: @knowyournumberspllc LinkedIn: @know-your-numbers TikTok: @knowyournumberspllc Podcast: https://businessontherun.buzzsprout.com If you enjoy conversations about small business, entrepreneurship, leadership, accounting, real estate, financial decision-making, and building a better business, subscribe to Business on the Run. And if this episode helped you, hit Like, leave a comment, and share it with another business owner, Realtor, buyer, or seller who would benefit from the conversation. 00:00 Introduction 00:38 Meet Brittany Burns of NovaGen Realty Group 00:57 Brittany’s Real Estate Origin Story 05:26 What’s Happening in the Houston Housing Market? 06:51 What Could Move the Market Next? 08:07 Brittany’s Real Estate Specialties & Service Area 11:26 How Brittany Prices a Home to Sell 13:35 Why Pricing Too Low Can Backfire 14:50 Building a Real Estate Team 16:29 What Brittany Looks for When Hiring Agents 19:02 Learning Marketing as a Business Owner 20:04 CRM, Drip Campaigns & Real Estate Funnels 25:23 Social Media, Podcasting & Personal Branding 28:41 Using AI and Video Tools in Marketing 30:05 Family, Life & Entrepreneurship 34:08 Accessibility in Real Estate 34:42 How to Connect With Brittany 35:26 Closing