Business of Vintage Podcast

Every vintage item has a story, and every vintage shop does too. Celebrate the past, while thriving today, on the Business of Vintage Podcast. Hosted by Sloane Middleton Mann, founder of Business of Vintage: the world’s only marketing agency built specifically for vintage shops.

Business of Vintage Podcast is a business podcast hosted by Business of Vintage, with 19 episodes on record and a Required Pod Score of 80.

Business of Vintage hosts Business of Vintage Podcast, a business show with 19 episodes published.

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  Episode #20

  What resellers can learn from tech founders: Bonnee App

  Sep 29, 202645 min

  Clothing swaps are creating a new way to participate in the circular fashion economy. Vanessa Sanchez, co-founder of Bonnee, a clothing swap app, shares how technology, community, and sustainability can help people get more value from the clothes already in their closets—and what vintage sellers can learn from the model. In this episode, Vanessa and Sloane explore the rise of online clothing swaps, why human curation builds trust in secondhand marketplaces, how vintage sellers can use swapping to move slow-moving inventory, and why community is becoming increasingly important in the resale industry. They also discuss founder storytelling, social media marketing, sourcing through customer demand, and the challenges of building a fashion-tech company in the circular fashion space. Whether you're a vintage seller looking for new ways to move inventory, interested in sustainable fashion and resale, or curious about how technology could reshape the secondhand market, this episode offers practical ideas for building a stronger, more connected vintage business. Today's Guest: Vanessa Sanchez (@SwapBonnee) Co-Founder of Bonnee, Entrepreneur & Sustainability Advocate Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com Learn more about Bonnee: bonnee.co

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  Episode #19

  Press for Vintage Sellers: How to Boost Visibility with Emily Stochl

  Aug 20, 202641 min

  Emily Stochl, resale fashion journalist, creator of Pre-Loved Podcast, and vintage industry expert, shares how vintage sellers can use press, influencers, creators, and affiliate partnerships to grow their visibility, build credibility, and reach new customers beyond social media. In this episode, Emily and Sloane break down why external channels like local press and niche creators can be so powerful for vintage businesses. They discuss the long-term value of earned media, how a single press mention can build credibility with customers, journalists, lenders, grant organizations, and community partners, and why getting featured in the right publication can continue driving discovery long after the original story is published. Whether you're trying to get your first press mention, expand beyond Instagram, attract new customers, or build your vintage shop into a recognized community business, this episode offers practical strategies for turning your story into visibility. Today's Guest: Emily Stochl ( @emilymstochl ) Resale Fashion Journalist, Creator of Pre-Loved & Vintage Industry Expert Hosted by: Sloane Middleton Mann ( @business.of.vintage ) Founder of Business of Vintage Learn more: businessofvintage.com Book Business of Vintage's PR Services for Vintage Sellers: businessofvintage.com/pr-services

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  Episode #18

  How to Scale Your Vintage Shop: Lessons From Kido The One, Who Moved 40,000+ Vintage Items

  Aug 6, 202642 min

  Kido The One, vintage entrepreneur, curator, content creator, and educator, joins the podcast to share how a curiosity for thrift shopping in Australia grew into a multi-layered vintage business built around sourcing, wholesale, eBay, live selling, and community. What started with selling a few thrifted pieces from local “op shops” has evolved into a business that moves thousands of vintage items, supplies sellers around the world, and helps shape conversations around modern vintage entrepreneurship. Through years of experimentation, building relationships, and understanding the resale market, Kido has created a unique approach to vintage that goes beyond finding great pieces—it’s about building systems, adapting to change, and creating a business designed to last. In this episode, Kido shares how he transitioned from individual sales into wholesale, why vintage sellers need to understand their numbers and build strong operational foundations, and how relationships—not just inventory—create long-term success. He also discusses the role of social media in building a personal brand, the power of putting yourself out there, how live selling is changing the future of vintage commerce, and why testing new ideas while staying focused on what already works is the key to sustainable growth. Today's Guest: Kido The One (@kidotheone) Vintage Entrepreneur, Curator, Content Creator & Educator Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com

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  Episode #17

  How Clothing Swaps Change Lives: Sam Lopez on The Houston Clothing Swap

  Jul 16, 202644 min

  Sam Lopez, founder of @samspantsandplants and co-founder of the Houston Clothing Swap and Conscious Consumer Collective, joins the podcast to share how a passion for vintage fashion, thrifting, and conscious consumerism grew into one of Houston's largest community-driven sustainability movements. What began as a small clothing swap under a 10x10 tent has evolved into a nonprofit organization hosting large-scale clothing swap events that have welcomed thousands of attendees, diverted thousands of pounds of clothing from landfills, and made secondhand fashion more accessible to the Houston community. Alongside co-founders Raquel Sondate and Diana Swick, Sam is redefining what clothing swaps can look like—and proving that community is one of the most powerful tools for building a circular fashion economy. In this episode, Sam shares how she scaled the Houston Clothing Swap from a grassroots idea into a thriving nonprofit, why listening to your community is essential when building something new, and how clothing swaps can empower vintage sellers, resellers, and everyday consumers alike. She also opens up about the deeply personal journey that inspired her colorful style, her work in sustainability, and why fashion can be a powerful source of healing, creativity, and connection. Today's Guest: Sam Lopez (@samspantsandplants) Co-Founder of Houston Clothing Swap & Conscious Consumer Collective Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com

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  Episode #16

  Let Your Freak Flag Fly: Porter Vintage

  Jul 1, 202630 min

  Katie Porter, founder of Porter Vintage, joins the podcast to share how she built one of San Francisco's most beloved vintage businesses by trusting her instincts, embracing community, and never waiting for the "perfect" moment to start. What began as a driveway pop-up outside Katie's apartment has grown into a thriving vintage brand with a permanent weekly presence in the Mission, a shop inside 710 Collective on Haight Street, a dedicated showroom and event space, and regular vintage shows in New York City. Over the past decade, Katie has built Porter Vintage one opportunity at a time, proving that meaningful businesses are often created by simply showing up consistently. In this episode, Katie reflects on the moment she nearly walked away from vintage, the power of listening to your intuition, and letting your freak flag fly. She shares practical lessons on hiring a team, managing multiple selling locations, creating systems that support growth, and building authentic community around your business. Katie Porter ( @portervintage ) Founder of Porter Vintage Hosted by: Sloane Middleton Mann ( @business.of.vintage ) Founder of Business of Vintage Learn more: businessofvintage.com

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