Business Of Motorsport Powered by Vaucher Analytics

Business Of Motorsport is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

Business Of Motorsport Powered by Vaucher Analytics is a business podcast hosted by David Vaucher, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

David Vaucher hosts Business Of Motorsport Powered by Vaucher Analytics, a business show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #10

  Chinese EVs and the “Sheinification” of the Automobile Industry

  May 12, 202612 minS5

  <p>Relevant links for this episode:</p>Chinese EVs and the "Sheinification" of the Automobile IndustryChinese EVs: Strategic Options For Legacy CarmakersTurning the Tables: How Legacy Automakers Can Counter the Chinese EV OnslaughtFrance's EV Recommendations Are Missing One Crucial Dimension<p>Chinese EVs are usually analyzed through a supply-side lens: subsidies, battery supply chains, manufacturing scale, and industrial policy. </p><p>But what if the deeper disruption is actually happening on the demand side?</p><p>In this of the Business Of Motorsport podcast, we describe the “Sheinification” of the automotive industry: the idea that consumers increasingly reward affordability, rapid itera...

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  Episode #9

  From Virtual Simracing to Real-World “Simshifting”: Why EVs Could Become Real-Life Sim Rigs

  May 7, 202611 minS5

  <p>Relevant links for this episode:</p>From Virtual Simracing to Real-World "Simshifting": Why EVs Could Become Real-Life Sim RigsThe Drivecast: Porsche Set Hyundai As the Bar For Fun EVs. Let That Sink In.Inside Sim Racing Expo 2025: Passion, Progress, and a Market Searching For Maximum GripUnlocking the Business and Racing Potential of Sim Racing: Insights from Actual Race Driver Louis Delétraz<p>In this episode of the Business Of Motorsport podcast, we explore the emerging concept of “simshifting”,  the idea that EVs may soon adopt the logic of simracing to create more emotionally engaging driving experiences.</p><p>Inspir...

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  Episode #8

  The Brand Every Racing Team Should Aspire to Be Is…

  May 5, 202624 minS5

  <p>Relevant links for this episode:</p>The Brand Every Racing Team Should Aspire To Be Is...Alpine's WEC Exit Raises a Bigger Question About the Value of Its Formula 1 InvestmentAre Rising Oil Prices Setting the Stage For Chinese EVs the Way the 1970's Oil Crises Launched Japanese Cars?The Business Case For MotorsportChinese EVs: Strategic Options For Legacy AutomakersRacing's Second Revolution Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship<p>Most racing teams think their job is to win races. </p><p>Most manufacturers think their job is to market cars.</p><p>Both are thinking too small.</p...

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  Episode #7

  Why Great Wall Motor Is Taking the Fight to Ferrari and Porsche With Its GT3 Announcement

  Apr 27, 202610 minS5

  <p>Relevant links for this episode:</p>The New Guard: Why Great Wall Motor Is Taking the Fight to Porsche and Ferrari With Its GT3 AnnouncementSportscar365: Great Wall Motor Developing First China-Built GT3 CarDownload The Quartz Protocol via the Vaucher Analytics Chinese EV Strategy HubThe Business Case For Motorsport<p>In this episode of the Vaucher Analytics Business Of Motorsport podcast, we break down one of the more significant motorsport news stories of 2026 so far: Great Wall Motor (GWM) announcing its plans to build China’s first-ever GT3 race car.</p><p>This has strategic repercussions well beyond the race track...

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  Episode #6

  Turning the Tables: How Legacy Automakers Can Counter the Chinese EV Onslaught

  Apr 26, 202618 minS5

  <p>Relevant links for this episode:</p>Turning the Tables: How Legacy Automakers Can Survive the Chinese EV OnslaughtFrance's EV Recommendations Are Missing One Crucial DimensionPorsche Could Become a Space Company? That, and More Predictions For When Cars Have Turned Into Roombas.The "Un-EV": Re-Thinking What An Electric Sports Car Should BeIf BYD Enters Formula 1, Legacy Automakers' Last Automotive Advantage DisappearsBeijing Auto Show Walkthrough Part 2Chinese EVs: Strategic Options For Legacy CarmakersThe Business Case For Motorsport<p>The narrative of the global auto industry is currently dominated by one story: the meteoric rise of Chinese EV manufacturers. </p><p>With r...

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