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Business of Craft

Hosted by Leanne Pressly, CEO Stitchcraft Marketing · business · EN · 100 episodes

Audience: 5

About this Podcast:

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

27%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Business of Craft

What is Business of Craft about?

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

Who hosts Business of Craft?

Business of Craft is hosted by Leanne Pressly, CEO Stitchcraft Marketing. The show has published 100 episodes to date.

What has Business of Craft covered recently?

Recent episodes include "Using Your Analytics to Set SMART Goals" (20 February 2026, 28 minutes), "Business of Craft: The Power of Spaces in Marketing" (21 January 2026, 18 minutes), and "Business of Craft 2025 Influencers, Content Creators & Community Leaders" (12 December 2025, 26 minutes).

How often does Business of Craft publish?

Business of Craft publishes roughly every two weeks, with episodes averaging 29 minutes across 100 episodes.

How hard is it to get booked on Business of Craft?

Booking probability for Business of Craft is 27%, and the host is rated Selective on guests. Business of Craft requires a Pod Score of 80 or higher. Business of Craft's contact route on record: verified email.

Who should pitch Business of Craft?

The strongest fits for Business of Craft are Business & Management Consulting and Business & Professional Training. Business of Craft has a business audience.

About the host

Leanne Pressly, CEO Stitchcraft Marketing hosts Business of Craft, a business show with 100 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #14

    Using Your Analytics to Set SMART Goals

    Feb 20, 202628 minS8

    <p>Let's jump into today's topic: using your analytics to set your future SMART goals.</p> <p>In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only...

  • Episode #13

    Business of Craft: The Power of Spaces in Marketing

    Jan 21, 202618 minS8

    <p>Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse. </p>

  • Episode #12

    Business of Craft 2025 Influencers, Content Creators & Community Leaders

    Dec 12, 202526 minS8

    <p >Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships.</p> <p >For this season, we're excerpting chapters from our book Marketing Magic for Savvy...

  • Episode #11

    Business of Craft 2025 Scale Your Brand with Advertising

    Dec 10, 202519 minS8

    <p>Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall.</p> <p>So whether you're boosting posts or venturing into more...

  • Episode #10

    Business of Craft 2025 Building Community with Social Media

    Nov 19, 202532 minS8

    <p >Today we're jumping into the topic of utilizing social media to build your community.</p> <p >Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025...

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  • Episode #9

    Business of Craft 2025 Mastering Newsletters

    Nov 12, 202529 minS8

    <p>Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. </p> <p >This is our 8th season of BOC and today we have another solocast to cover one of...

  • Episode #8

    Blogs: The Foundation for Your Online Presence

    Oct 9, 202524 minS8

    <p >Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book...

  • Episode #7

    Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms

    Sep 25, 202519 minS8

    <p >Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book...

  • Episode #7

    Generosity Marketing

    Sep 2, 202525 minS8

    <p>Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is...

  • Episode #6

    Be SMART about Our Smart Goals

    Aug 19, 202517 minS8

    <p >Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book...

  • Episode #4

    Crafting your Crafty Brand Narrative

    Aug 5, 202517 minS8

    <p >Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book...

  • Episode #3

    Avatars: Who is your craft customer?

    Jul 22, 202520 minS8

    <h3 >Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book...

  • Episode #2

    Differentiating Your Craft Business: Know Like Trust Loop

    Jul 8, 202521 minS8

    <p >Hi friends, it's Leanne, and I'm back with another episode of Business of Craft. Today, we're opening up the next chapter in our marketing spellbook to explore a little concept we call… Brand Magic — and one of the...

  • Episode #1

    Business of Craft 2025 Changing Landscape for Marketing Crafts

    Jun 24, 202517 minS8

    <p >This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in...

  • Episode #6

    Business of Craft Email Marketing and AI Efficiencies with Nicole Moore

    Jun 10, 202439 minS7

    <p>Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique...

  • Episode #5

    Business of Craft Karley Cunningham on Differentiating Your Brand

    May 15, 202453 minS7

    <p >Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings...

  • Episode #4

    Business of Craft Buying and Selling a Business with Richard Parker

    May 1, 202449 minS7

    <p >Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own...

  • Episode #3

    Business of Craft Pam Slim on Tiny Marketing Actions

    Apr 30, 202448 minS7

    <p>Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem. She is a co-founder of the KEH community lab in Mesa...

  • Episode #2

    Business of Craft Competitive Research and Data Analysis with John Li

    Apr 1, 202434 minS7

    <p >Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions...

  • Episode #1

    Business of Craft Adrian Koehler on Fearless Leadership

    Mar 15, 202440 minS7

    <p>Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive...

Guest Appearances

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