Hosted by Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com · 🇺🇸 US · EN-US · 103 episodes
Established thought leaders with verified media credentials.
Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.Ready to build something that lasts? Let's get started.
Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com hosts Business Built Right, a business show with 103 episodes published.
Stanley went from $73M to $750M in four years — without changing its product. Tupperware had better engineering, richer heritage, and 75 years of household trust — and filed for bankruptcy. This episode breaks down the o
In 1950, a single mother in Miami built the world's first viral marketing system — no technology, no budget, no playbook. She just understood people. This episode unpacks how Brownie Wise used every principle of influenc
In 1795, France ran out of graphite mid-war. What Nicolas-Jacques Conté did next created a process the entire world still uses 230 years later. This episode unpacks the Conté Principle — why the companies that survive su
Every product strategy framework tells you to build for your customer's aspirational self. The Snooze button never got that memo — and became one of the most-used features in human history. In this episode, we trace the
Matt Maloney saw DoorDash coming. He predicted the losses, questioned the subsidies, and called the unit economics broken — years before the market proved him right. So why did Grubhub finish last? In this episode, we un
For four hundred years, some of the greatest minds in human history could not figure out how to keep spectacles on a face. They tried hats, ribbons, wigs, handles, and nose bridges. The answer was sitting on the side of
The candle should have died in 1879 when Edison lit the world. It didn't — and the reason why is one of the most overlooked strategy lessons in business history. In this episode, we trace how a simple stick of wax outlas
Jim Collins' "First Who, Then What" is the most repeated principle in leadership — and one of the most misused. In this episode, we dissect why putting people before strategy sounds wise but gives executives a peer-revie
Radical candour is one of the most celebrated ideas in modern leadership. But does it actually exist — or is it a story organisations tell themselves while the hardest truths stay unspoken? This episode examines Pixar, B
What if the biggest threat to a great decision isn't bad information — it's a rival sitting across the table? Today we're talking about how competition quietly rewrites the decisions we think we're making rationally.
The Grey Zone — Some of the most damaging business decisions in history were made by leaders who were genuinely trying to do the right thing. This episode unpacks why ethical decisions have invisible victims, what leader
How a simple triangular pencil from a small Gujarat town disrupted India's ₹4,000+ crore stationery market and built a ₹15,000+ crore empire. Discover timeless business strategy lessons from DOMS that beat giants like Na
BATA India has done everything right—store redesigns, new brands, franchise expansion, tech investments. Yet revenue keeps declining and the stock has collapsed 60%. This deep-dive reveals why flawless execution without
Before deciding someone is impossible to work with, ask three questions that separate interpersonal conflict from internal triggers. The colleague you're avoiding might be your best teacher.
Your strategy is right. Your market opportunity is real. So why isn't it working? The critical difference between trust infrastructure and trust transactions—and why most businesses get the sequence catastrophically wron
How did Claude Hopkins turn a failed breakfast cereal into a household name? By discovering inner remarkability in exploding grains and making Professor Anderson famous. This episode reveals the dual marketing truth most
How a failing soap company became the world's best-seller by doing the opposite of every competitor—the forgotten Claude Hopkins strategy that built Palmolive.
Einstein discovered relativity without ever stepping into a lab—just by imagining what would happen if he rode alongside a beam of light. In this episode, we explore how thought experiments from Einstein, Galileo, and ot
In 2006, a product demo played upside down in front of 2,000 employees. This wasn't just a tech glitch—it was the beginning of a multimillion-dollar lesson about what happens when you watch your competitor instead of you
When Amazon's first video product demo played upside down in front of thousands, it marked the beginning of a spectacular failure. But it also sparked a transformation guided by an unlikely mentor: Howard Hughes. This is
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Business Built Right is hosted by Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com. The show is categorised under business and has published 103 episodes.
Business Built Right has published 103 episodes.
Business Built Right regularly covers business. It sits in the business category.
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