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Hosted by Unknown Host · 🇺🇸 US · EN-US · 113 episodes
Established thought leaders with verified media credentials.
Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.Ready to build something that lasts? Let's get started.
Unknown Host hosts Business Built Right, a business show with 113 episodes published.
A metric that once measured what customers wanted can quietly stop meaning anything — this episode unpacks the one question that reveals whether your pricing model is still tracking value, or just tracking effort.
Why doing the wrong thing brilliantly is more dangerous than doing it badly — and the one-line test that catches it before it's expensive.
Every strategy starts as a bet — testable, revisable, disposable. Then, if it works long enough, something quiet happens: it stops being a bet and becomes who the company is. From HubSpot's INBOUND-to-UNBOUND rename to K
What happens to a brand's soul when it has to scale? This episode breaks down why standardization — the very thing that saves growing companies — is also what quietly kills their authenticity.
Tupperware, Kodak, Blockbuster — all died defending a product instead of solving a problem. Netflix and Apple did the opposite. A short lesson on why your business is never the thing you sell.
Chipotle built one of the most trusted brand promises in modern business — then nearly broke it. This episode unpacks why the promises customers believe most are the ones that carry the highest risk, with lessons from Ch
Earl Tupper invented Tupperware. He couldn't sell it. Brownie Wise could — and did, building one of the first great direct-selling empires from a living room in Miami. He fired her anyway. A short story about the two inn
Sears didn't lose to a competitor — it lost to a shape. This episode unpacks the "pincer attack": what happens when a business gets squeezed by cheaper commodity players from below and sharper, more specialized players f
Tupperware and Xerox once owned their categories so completely that their names became the generic word for the product. While achieving linguistic monopoly may seem like a marketing victory, it often backfires by allowi
Stanley went from $73M to $750M in four years — without changing its product. Tupperware had better engineering, richer heritage, and 75 years of household trust — and filed for bankruptcy. This episode breaks down the o
In 1950, a single mother in Miami built the world's first viral marketing system — no technology, no budget, no playbook. She just understood people. This episode unpacks how Brownie Wise used every principle of influenc
In 1795, France ran out of graphite mid-war. What Nicolas-Jacques Conté did next created a process the entire world still uses 230 years later. This episode unpacks the Conté Principle — why the companies that survive su
Every product strategy framework tells you to build for your customer's aspirational self. The Snooze button never got that memo — and became one of the most-used features in human history. In this episode, we trace the
Matt Maloney saw DoorDash coming. He predicted the losses, questioned the subsidies, and called the unit economics broken — years before the market proved him right. So why did Grubhub finish last? In this episode, we un
For four hundred years, some of the greatest minds in human history could not figure out how to keep spectacles on a face. They tried hats, ribbons, wigs, handles, and nose bridges. The answer was sitting on the side of
The candle should have died in 1879 when Edison lit the world. It didn't — and the reason why is one of the most overlooked strategy lessons in business history. In this episode, we trace how a simple stick of wax outlas
Jim Collins' "First Who, Then What" is the most repeated principle in leadership — and one of the most misused. In this episode, we dissect why putting people before strategy sounds wise but gives executives a peer-revie
Radical candour is one of the most celebrated ideas in modern leadership. But does it actually exist — or is it a story organisations tell themselves while the hardest truths stay unspoken? This episode examines Pixar, B
What if the biggest threat to a great decision isn't bad information — it's a rival sitting across the table? Today we're talking about how competition quietly rewrites the decisions we think we're making rationally.
The Grey Zone — Some of the most damaging business decisions in history were made by leaders who were genuinely trying to do the right thing. This episode unpacks why ethical decisions have invisible victims, what leader
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Business Built Right is hosted by Unknown Host. The show is categorised under business and has published 113 episodes.
Business Built Right has published 113 episodes.
Business Built Right regularly covers business. It sits in the business category.
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