Business as Unusual

Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last. Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation. We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.

Business as Unusual is a business podcast hosted by Business as Unusual, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Business as Unusual hosts Business as Unusual, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #8

  #8:FOUNDER: The Changemaker’s Journey: Purpose, Burnout, and Renewal: Nora Wilhelm

  Jan 6, 202651 minS0

  <p>In this episode of <b>Business as </b><b>Unusual</b>, systems-change advocate, <b>Nora Wilhelm</b>, founder of <b>Parayma</b>, explores how real sustainability requires shifting the deeper systems, structures, and worldviews driving today’s crises.<br/><br/>Through systems thinking, regenerative leadership, and purpose-driven change, Nora reveals why surface-level solutions fail, and how individuals and organizations can address root causes to create long-term, meaningful impact.<br/><br/>She discusses the burnout cycle in changemakers, the power of inner transformation, and the role of reconnection with nature and creativity in driving systemic change. <br/><br/>This episode off...

  ListenShow Notes
• 

  Episode #7

  #7: EXPERT: Doing Well by Doing Good and Purpose-Driven Innovation: Lorena Muñoz

  Nov 17, 202535 minS0

  <p>In this episode of Business as Unusual, host <b>Sara Fossum</b> sits down with<b> Lorena Muñoz</b> from <b>Bright Products</b>, a company designing solar solutions for humanitarian settings. <br/><br/>With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.<br/><br/>Together, they explore:<br/>- How true sustainability is built through culture—not just compliance<br/>- Why engaging direct...

  ListenShow Notes
• 

  Episode #6

  Integrating Sustainability Through Strategic Business Thinking || Kristin Hidle Vinje

  Oct 9, 202537 minS1

  <p>What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable?<br/><br/>In this episode, <b>Sara Fossum</b> speaks with <b>Kristin Hidle Vinje</b>, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation.</p><p>They explore how Kristin’s firm, <b>DRIV</b>,<b> </b>helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies stall at implementation, and how cross-functional teams, verified emissions data, and culture-driven programs unlock real results.</p><p>Relevant for leaders seri...

  ListenShow Notes
• 

  Episode #5

  Turning Sustainability Into a Core Business Strategy

  Sep 23, 202542 minS0

  <p>Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing <b>how a true sustainability strategy drives innovation and long-term value creation.</b><br/><br/>In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore <b>what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.</b><br/><br/>Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.</p><p>👉 Follow for candid conversations on...

  ListenShow Notes
• 

  Episode #4

  Regenerative Business: What Leaders Need to Know

  Sep 9, 202547 minS0

  <p><b>Is “sustainability” just ticking boxes, or a powerful tool for long-term business value?</b><br/><br/>In this episode of Business as Unusual, host <b>Sara Fossum</b> sits down with <b>Tilmann Stalte, CEO of Future Leaders Global</b>, to unpack why traditional sustainability strategies fall short and how <b>regenerative business models</b> offer a deeper, more resilient path forward.<br/><br/>They explore key tensions between <b>ESG compliance and innovation</b>, the role of inner leadership in systems change, and how companies can future-proof through purpose-driven transformation. Tilmann shares practical insights from shaping global lead...

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.