Business Advisor Podcast

You can feel it happening. Clients are questioning your fees more than ever. Software is getting smarter. AI is accelerating, and basic compliance work is being offshored and outsourced, driving prices down for a...

Have you ever wondered why a client will happily spend thousands on a business coach to help them grow, but expects you to spend an hour talking through the exact same business problem for free? Why do clients who have...

You’re probably rolling your eyes right now. A "brand story"? It sounds like something an influencer does, not a serious accountant or bookkeeper. You don't want to write a tear-jerking autobiography or share every...

You take on a new advisory client. You send the proposal, sign the engagement letter, and agree on the deliverables and the price. But then... the unspoken expectations kick in. You expect them to turn up on time and...

We talk a lot about marketing to get clients, but there's a huge, hidden opportunity most firms are completely ignoring: marketing to attract top talent. When I ask accountants and bookkeepers what their biggest...

You’ve done it a hundred times. You show your client the numbers. You explain exactly where their profit is leaking, why their pricing is wrong, or how a specific team member is costing them dearly. They nod, they...

Imagine two advisory firms. They do identical work and serve similar clients, but one charges three times more than the other. What's the difference? It isn't the quality of their spreadsheets; it's the language they...

If you've ever found marketing difficult, or if you feel like your content is just blending in with the noise, it's likely because you haven't answered one crucial question: What is the hill you will die on? I'm not...

Have you ever given a client the absolute perfect advice, showed them exactly where their profit is leaking, watched them nod in total agreement... and then three months later, nothing has changed? It drives you...

You think you have a marketing problem. You think you're bad at sales. You post on LinkedIn, you get a few likes (mostly when you post a picture of your dog), but no ideal clients are reaching out. You feel like...

Most people believe that business freedom comes from building something bigger: more clients, more offers, a bigger team, and being on every social media platform. But in my 15 years of experience, building the "Monster...

Are you tired of relying on unpredictable referrals or throwing money at expensive marketing software just to get new clients? When it comes to compliance and bookkeeping, services are often sold on price. But winning...

Imagine you've just won an election. The votes are in, and the morning after, you walk in as the person in charge. The goodwill is at its absolute peak, people are hopeful, and they are giving you the benefit of the...

Back in 2018, I noticed a heartbreaking pattern: brilliant accountants and bookkeepers were doing amazing work, but absolutely no one was getting paid their true value. You were attracting clients who questioned you on...

If your referrals stopped tomorrow, what would you do to get new clients? For most advisors, the honest answer is, "I don't know." Relying on referrals is a "hope strategy," and you can't build a Freedom Practice on...