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Hosted by Daniel Lohman · 🇺🇸 US · EN · 334 episodes
Established thought leaders with verified media credentials.
Bulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail.Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growth.Most brands do not have a spend problem first. They have a clarity problem.Each episode helps founders think more strategically about category management, retail sales, trade marketing, promotion ROI, deduction management, broker accountability, distribution gaps, assortment strategy, shopper insights, retailer relationships, data analytics, and retail execution.You will hear practical solo episodes, expert interviews, founder stories, and real-world lessons from the retail system — not theory.The goal is simple:Help you see what others miss, make better decisions, and build a stronger
Daniel Lohman hosts Bulletproof Your CPG Brand, a business show with 334 episodes published.
335. If you're trying to get into retail stores, a better-looking CPG pitch deck is not enough. Retail buyers hear versions of the same founder, product, traction, growth, and market-size story every day. The brands that
334. Your promotion is live. The retailer approved it. The funding is committed. Inventory shipped. The team believes everything is ready. Then someone walks into the store. The sale tag is there. The shelf is empty. Or
What makes one shopper willingly pay more while another keeps chasing the lowest price? It is not always the product. It is whether the product solves a problem the shopper recognizes and whether the brand communicates t
332. A promotion can increase sales, make the retailer happy, and still quietly drain cash, margin, and runway. That is the part most post-event recaps miss. In this episode, Dan Lohman explains why a promotion can look
331. Most growing brands are being sold some version of an easy button. Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run. Those tools can help. The
330. Your Dashboard Can Be Accurate—and Still Mislead You More dashboards. More reports. More spreadsheets. More software. So why do so many CPG leadership teams still struggle to make confident decisions? In this episod
329. Growth feels harder right now. Not necessarily because your brand is broken. But because the margin for error got smaller. In this episode, Daniel Lohman explains why so many entrepreneurial CPG founders feel like t
328. Trade shows are expensive. Not just because of the booth. Because of everything that surrounds it. The travel. The samples. The shipping. The team. The time away from your business. The lost focus. The delayed follo
327. What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recip
326. Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem
325. Retailers don't reward the biggest mission. They reward the clearest value. What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Gol
324. Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest blind spots facing
323. The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how to po
322. Most CPG founders are feeling pressure from every direction right now. Costs are rising. Retailers expect more. Promotions are harder to predict. Shoppers are becoming more cautious. And margins are getting compress
321. But very few spend enough time thinking about what happens AFTER manufacturing. And that blind spot quietly creates: • operational friction • retailer problems • deduction exposure • execution failures • damaged cus
320. Margins are tighter. Costs are rising. Retailers still expect performance. And most founders are working harder just to maintain momentum. But here's the uncomfortable truth: Most brands do not have a spend problem.
319. Everything feels harder right now—costs are rising, demand is slowing, and margins are getting squeezed. If you're doing everything right but still not seeing predictable growth… you're not alone. Here's the problem
318. Your biggest retail mistake (it's not what you think) Your product isn't failing because it's bad—it's failing because shoppers don't understand it fast enough. That gap is costing you sales, shelf space, and runway
317. From Checkpoint to Growth Engine: Reimagining In-Store Sampling Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you're wasting money
316. You have data. Reports. Dashboards. And still… you don't know what to do next. Which SKU should you scale? What should you produce? Why didn't that promotion work? That's not a data problem—and it matters because gu
Mark Samuel
Founder of iWon Organics · IWON Organics
1 appearance on this show
Nate Littlewood
fractional CFO · Future Ready CFO
1 appearance on this show
Suzie Yorke
The Little Cacao Co
1 appearance on this show
Hank Watt
Nature's Wild Berry
1 appearance on this show
Andrew Therrien
Samplers
1 appearance on this show
Kristine Carey
Naturally Colorado
1 appearance on this show
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Bulletproof Your CPG Brand is hosted by Daniel Lohman. The show is categorised under business (entrepreneurship) and has published 334 episodes.
Bulletproof Your CPG Brand has published 334 episodes.
Bulletproof Your CPG Brand regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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