Hosted by Daniel Lohman · 🇺🇸 US · EN · 323 episodes
Established thought leaders with verified media credentials.
Most CPG brands don't have a growth problem—they have a visibility problem.Your data shows what happened, but not why it happened or what to do next. That gap is where brands waste trade spend, miss opportunities, and run out of runway.Bulletproof Your CPG Brand, hosted by Daniel Lohman, helps CPG founders extend runway, improve retail execution, and make smarter decisions faster. Combining real-world retail strategy and decades of expert experience with AI-driven insights to help founders make smarter decisions faster.Learn how to: • understand real shopper behavior • improve trade marketing ROI • uncover hidden growth opportunities • compete with larger brands using better strategy—not bigger budgetsThis channel combines category management, trade marketing, shopper insights, and AI-driven insights to help you win in retail and e-commerce.👉 Subscribe and start seeing what others miss.Build a Bulletproof Your CPG Brand
Daniel Lohman hosts Bulletproof Your CPG Brand, a business show with 323 episodes published.
327. What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recip
326. Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem
325. Retailers don't reward the biggest mission. They reward the clearest value. What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Gol
324. Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest blind spots facing
323. The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how to po
322. Most CPG founders are feeling pressure from every direction right now. Costs are rising. Retailers expect more. Promotions are harder to predict. Shoppers are becoming more cautious. And margins are getting compress
321. But very few spend enough time thinking about what happens AFTER manufacturing. And that blind spot quietly creates: • operational friction • retailer problems • deduction exposure • execution failures • damaged cus
320. Margins are tighter. Costs are rising. Retailers still expect performance. And most founders are working harder just to maintain momentum. But here's the uncomfortable truth: Most brands do not have a spend problem.
319. Everything feels harder right now—costs are rising, demand is slowing, and margins are getting squeezed. If you're doing everything right but still not seeing predictable growth… you're not alone. Here's the problem
318. Your biggest retail mistake (it's not what you think) Your product isn't failing because it's bad—it's failing because shoppers don't understand it fast enough. That gap is costing you sales, shelf space, and runway
317. From Checkpoint to Growth Engine: Reimagining In-Store Sampling Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you're wasting money
316. You have data. Reports. Dashboards. And still… you don't know what to do next. Which SKU should you scale? What should you produce? Why didn't that promotion work? That's not a data problem—and it matters because gu
315. You don't need to work more hours to grow your brand. You need more clarity, more discipline, and better focus. Most CPG founders are burned out, overwhelmed, and stuck reacting—because they've stopped prioritizing
314. You're looking at your trade spend, your promotions, your deductions—and it feels like you're spending too much. But here's the truth: most CPG brands don't have a spend problem. They have a visibility problem. And
313. Building a CPG brand can feel isolating. You're making decisions alone, solving problems from scratch, and trying to figure out retail, marketing, and operations without a roadmap. That's expensive—and it slows your
312. You've invested in better dashboards, better reporting, and better trade marketing software. You're tracking everything—promotions, lift, ROI, deductions—and yet your margins still feel unpredictable and your growth
311. Trade marketing feels like a tax for most CPG brands. You spend money, run promotions, follow retailer plans—and still watch your margins shrink, cash flow tighten, and growth stay unpredictable. The problem isn't t
310. You're doing everything "right"—promotions, social media, brokers, distribution—and still not growing. Your cash flow feels tight. Your strategy feels reactive. And your product is at risk of being discontinued. The
309. You're not losing at retail because of weak marketing. You're losing because you don't understand how the category works. Most brands rely on reports, velocity, and promotions—but retailers don't buy products, they
308. Most CPG brands think promotions grow sales. They don't. Pricing strategy does. If your pricing architecture is wrong, deeper discounts and more promotions will only destroy your margins, train shoppers to wait for
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Bulletproof Your CPG Brand is hosted by Daniel Lohman. The show is categorised under business (entrepreneurship) and has published 323 episodes.
Bulletproof Your CPG Brand has published 323 episodes.
Bulletproof Your CPG Brand regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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