
Episode #376
BLP:376 Nobody Knows How Much Is in the Pile. These Two Fixed That.
Watch on YouTube Nobody really knows how much grain is in the pile. Rebulk is a Kansas City startup using LiDAR and a mobile app to scan bulk commodity piles and return exact volume and tonnage, and co-founders Warren and Cole joined us to explain how it works. Grain, feed, fertilizer, sand, salt, landscape rock, even raw tree logs with no defined pile shape. Walk around it with your phone, and the app tells you what is on the ground. Warren came out of Milk Movement building supply chain systems for the dairy industry, where he kept noticing feed piles that nobody could account for. Cole spent his career in software engineering at Garmin and Bayer Crop Science before moving into AI startups. They met at a Kansas City entrepreneur event called Startup Crawl, became friends, and started a company doing social media transcription before pivoting to bulk inventory. Their first pilot was with Cargill at a partner dairy farm, with a 95 percent accuracy target they say they exceeded. The Andersons are now deploying their LiDAR units on fertilizer piles. They got into Y Combinator, spent three months in San Francisco, and moved back to Kansas City anyway because that is where bulk trucking, rail and agriculture actually meet. We also get into where this goes next: rail car inventory for covered hoppers you cannot scan, transload sites running flat, tank and silo storage, chain of custody from rail to truck to barge, and an accounting ledger that generates invoices off scale tickets instead of chasing faxed paperwork and Excel files. Warren and Cole talk honestly about selling technology into an industry that runs ten to fifteen years behind, why they do not charge a customer until they go live, and the advice they would give anyone sitting on an idea they have not built yet. 0:00 What Is Rebulk 0:34 Feed Piles Nobody Could Account For 2:47 The Cargill Pilot 4:10 Cole's Background and a Three Person Team 4:49 Cold Outreach and Landing The Andersons 7:26 What LiDAR Actually Is 8:22 From Fixed Sensors to a Phone App 9:29 What You Do With the Number 11:55 How Accurate Is It 13:03 Launch Date and What It Costs 13:58 Rail Cars, Transload and Barge 17:07 Could This Replace a $500,000 Scale? 18:54 Kansas City, Startup Crawl and Y Combinator 21:15 Advice for Anyone Sitting on an Idea 23:43 Selling Tech to Rural America 28:34 They Don't Charge Until You Go Live 31:07 Invoicing Straight Off Scale Tickets


